Warner Opens Video Library To YouTube

Oxen writes, "From the article, 'Warner Music has agreed to make its library of music videos available to YouTube, marking the first time that an established record company has agreed to make its content library available to the user-generated media company. Under the agreement, YouTube users will have full access to videos from Warner artists. They will also be permitted to incorporate material from those videos into their own clips, which are then uploaded to YouTube. Warner and YouTube will share advertising revenue sold in connection with the video content.' This is in contrast to how Universal is handling the situation."

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"Still, there's one caveat in this deal, which is hidden all the way at the bottom of the article. YouTube claims it will use some sort of tracking technology to spot people uploading Warner songs, and then pass them on to Warner to see if Warner "approves" of the video. That could be a problem, as it seems to go against the freewheeling nature of the YouTube community to have to run all such videos by Warner Music execs before deciding if they can actually be put on YouTube."