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The Next Step For The FPS - Advergames?
simoniker writes "The CEO of Vancouver company Threewave, famous for creating Capture The Flag, has been explaining their current project — multiple versions of a free, ad-supported FPS: 'We'd like to provide sponsored content that also supports the brand of the FPS, allowing it to have a whole stream of maps that are available month after month, featuring different product placement each time. Maybe in a Jeep-Chrysler level you'll be able to drive their vehicles. Maybe a Pepsi branded level where you jump through a Pepsi logo to materialise somewhere else.' He also noted: 'For example, one of the projects that we completed recently... features terrorists taking over the Alienware computer factory.'"
I had no idea that Threewave invented Capture the Flag. I could have sworn I was playing it years before Quake even existed.
It's like sex, except I'm having it!
As I read the article.... the embedded ad is for "Grand theft auto: Vice city"...
I could go for some hot coffee right about now...
Anyhow on another note, Ads can be placed in games, where appropriate. The first time I jump through a 'pepsi' logo to warp, I'd be on google to find a 'patch' for this distraction in suspending my disbelief.
I would have loved to see a Coke or Pepsi machine in Sin episode 1, but no... the had to be benign and put in 'Hammer cola...Get Hammered!' Great but it's a missed opportunity. The best ad placement I can remember to date is Bawls, in Fallout for the Xbox. not intrusive, it had nice billboards, where billboards should be, and to boot the caps were worth something in-game.
If done correctly this could be a big thing... if done as a spinning pepsi logo i need to jump through, well... there are alot of other developers out there.
THE WORLD IS GOING TO END!!!! eventually.