The Next Step For The FPS - Advergames?

simoniker writes "The CEO of Vancouver company Threewave, famous for creating Capture The Flag, has been explaining their current project — multiple versions of a free, ad-supported FPS: 'We'd like to provide sponsored content that also supports the brand of the FPS, allowing it to have a whole stream of maps that are available month after month, featuring different product placement each time. Maybe in a Jeep-Chrysler level you'll be able to drive their vehicles. Maybe a Pepsi branded level where you jump through a Pepsi logo to materialise somewhere else.' He also noted: 'For example, one of the projects that we completed recently... features terrorists taking over the Alienware computer factory.'"