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What Is Real On YouTube?
An anonymous reader writes, "The popularity of user-generated video sites like YouTube has given rise to deceptive videos created for self-promotion, advertising, or even smearing rival brands. This latter format, dubbed the 'smear video,' depicts a rival brand's product exhibiting fictitious faults. One example is the 21-second YouTube video entitled 'Samsung handset, easy to break at one try!', which shows a smiling woman easily snapping the new Samsung Ultra Edition mobile phone in half. Samsung says the phone was rigged to snap and the video has now been removed from the site. The article also accuses those who created the now infamous Lonelygirl15 YouTube videos of 'deception for profit. Misrepresenting commercials as independent user-generated content, actors as members of the public, and fiction as fact.' Will user-generated video sites increasingly confront visitors with the disturbing possibility that the video they're watching is not a home video at all, but a sophisticated ad campaign?"
I don't think that anyone will really care (much) if the content they're viewing on youtube or Google video or whatever else is out there is an advertisement or not - as long as it is entertaining. That's the whole point behind advertising, trying to keep your target audience entertained long enough to maybe get an ad in edgewise. Youtube is chock full of amusing little adverts that I watch to entertain myself. Heck, even if its not blatant advertising or bashing, as long as I get a chuckle or a "That was awesome!" from it, then the point is made. If the advertising people are doing their homework and learning to take advantage of a new medium, then kudos to them, as long as it stays entertaining.
So please, ad people, continue bringing us your Wazzaaaaaa's and your Geico Gekkos and your dancing transforming cars, and whatever else you can think of, blatant or not. Make me laugh. Make me yell. Make me think about buying your products, or of discontinuing service with your competitors. I will continue to temper my decisions with research and past experiences as my guides, but if you have a truely superior product or service to offer, then I will appreciate a truely superior ad campaign to tell me of it.
There is no mod option "-1: Disagree" for a reason. "Overrated" is not an acceptable substitute. Post something instead.
That was my takeaway message as well -- not the expected frauds, but that Samsung managed to get the video pulled so easily.
It's not suprising in the least that lame stealth marketing will eventually worm its influence wherever it can. The only real fix for the "unauthentic slimeball problem" is a reputation system that works.
Power to the Peaceful