Noise Over Mac OS Market Share "Slip"

OakDragon writes, "Mac OS market share actually slipped since last September. This reverses a trend in the winter and spring months that showed some slight growth. The actual percentage loss is small: 0.02%. But it may be significant since it follows a solid growth trend. It must be disappointing to Apple and Mac fans to see what is basically a flat line in desktop market share." Mac-oriented sites are pointing out the unreliability of the metrics from Net Applications, which are based on users of the HitsLink service.

Comments

HitsLink is teh bogus

[PopeRatzo]

I'll tell you what the post means. It means that somebody has paid a press agent to put stories in the media pushing an anti-Apple agenda.

Let me explain a bit about HitsLink. Their reason for existence is to be a paid "hit"-man for publicity pros. Are you CBS-Viacom or the Radio Industry? Do you need to make it seem to the business community that Howard Stern is tanking on Sirius Satellite Radio? Have Hitslink provide a story saying that the number of Lycos searches for "Howard Stern" are down by X %. Forget the fact that everybody knows that you'd go to Sirius.com if you want to read about Stern. Forget that nobody uses Lycos any more.

Let's say you are Salem Radio Network and you want it to seem like conservative commentator, former Sec'y of Education and degenerate gambler Bill Bennett's morning show is really happening. Get HitsLink to create a story saying that he's "Number 9 in the nation". Forget that he's just been dumped from the third biggest market in America (Chicago). Forget that the actual listings show that there are 24 talk shows ahead of Bennett's. Let's just round the figures out so that there are 2 or 3 talk shows tied for Number 1, Number 2, etc. So you can say that Bennett is in the Number 9 slot when in reality he is number 24 out of 30.

It pays to know that nearly every story that you see or hear in the media has been placed there by a press agent or public relations department in the form of a press release, which gets reworked (sometimes) by a "reporter" (really a stenographer) into a "story" which is presented as "news". It pays to know that outfits like HitsLink exist just to spread manure.

You have to ask yourself if a story like this passes your own "smell test".