Slashdot Mirror

← Back to Stories (view on slashdot.org)

Yahoo Warns of Slowing Internet Advertising Sales

Posted by ryuzaki0 on from the i-blame-bush-as-usual dept.

narramissic writes "Yahoo chairman and CEO Terry Semel warned that a slowing U.S. economy is starting to impact ad sales, particularly in 'autos and financial services.' But Yahoo was careful to note that it cannot tell whether the current slowdown is a sign of broader trouble or is limited to ads from the auto and financial sectors."

5 of 83 comments (clear)

  1. Boo Hoo by DreddUK · · Score: 2, Interesting
    So everyone sells Yahoo! stock, because the growth is slowing, not because sales are decreasing. So this implies that the growth calculations were agressive, not that there's anything directly wrong with ad sales.
    Advertising sales from both sectors have slowed down during the past three to four weeks, although both remain on a growth track. "They're growing, but they're not growing as quickly as we would have hoped at this moment in time," said Semel.
    Quicker damn you, grow quicker...
    --
    "If A equals success, then the formua is A=X+Y+Z. X is work. Y is play. Z is keep your mouth shut" - A Einstein.
  2. hmm by joe+155 · · Score: 2, Interesting

    are sales slowing, or moving away from Yahoo? I know they've had a fairly poor showing as of late, is this just an attempt to try and explain that away within a more general setting and keep the share price up, hoping that people will see them still as a good bet? Still, I suppose that buying new cars might be one of the first things to take a hit if the economy was slowing, but wouldn't this spur advertising?...

    Anyone have google's ad revenue relating specific to these areas?

    --
    *''I can't believe it's not a hyperlink.''
    1. Re:hmm by Frag-A-Muffin · · Score: 4, Interesting


      Anyone have google's ad revenue relating specific to these areas?

      Here's some data you can look at. Google looks to be doing quite well actually :) Maybe Yahoo is just losing to google more than they thought? :)

      --

      AirSpeak - http://itunes.com/apps/AirSpeak
  3. Hmmmm by jasoneisen · · Score: 3, Interesting

    Sounds like someone's sales are slumping, and they want to bring the market down with them.

  4. I wonder what is included in "Financial Services" by Distan · · Score: 2, Interesting

    I wonder what is included in the "Financial Services" category. Some posters seem to assume this is just all the online brokers. I bet it is more than that.

    One of the most frequent (and annoying) class of advertisers I see on Yahoo are the seedy mortgage brokers, with all their ads for "teaser rate" interest only adjustable rate mortgages.

    Now that the bottom is falling out of the mortgage industry, the brokers are getting more desperate for new suckers, er I mean "clients". There are less of those to go around and naturally the advertising is going to fall off.

    Maybe Yahoo should just lift their prohibition against advertising porn. I bet they are leaving a lot of dollars on the table by not being willing to have a crotch shot on their home page. At least that industry is more ethical than the people who have been selling negative amortization adjustable rate mortgages on over assessed homes to people who least understand (and can least afford) what they were being set up for.