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Wal-Mart Leaks Zune Price

Posted by ryuzaki0 on from the making-microsoft-scramble dept.

nieske writes, "Engadget reports that Wal-Mart accidentally published online the intended price of the Microsoft Zune; the iPod rival would apparently retail for $284. The price was quickly pulled from the Wal-Mart site. Reports say that Microsoft was flustered when Apple dropped the price for the iPod 30 GB, previously $299, to $249. BetaNews states that 'undercutting the iPod is a major goal of Microsoft's upcoming effort.' Will Microsoft respond to Apple with another price drop?"

9 of 313 comments (clear)

  1. Will MS respond? Yes. by RootWind · · Score: 5, Informative

    Down to $229.99 apparently: http://www.gizmodo.com/gadgets/portable-media/zune s-final-price-22999-msrp-202066.php

  2. A good use for the Zune by Secrity · · Score: 5, Interesting

    It seems that the Zune has a use after all, as a method to get Apple to reduce it's prices on the iPod.

  3. Re:Will MS respond? Yes. by rbarreira · · Score: 5, Funny

    That would be great, but I wouldn't trust a sentence starting with "One of our moles on the inside told us...".

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    The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
  4. Sexy sells by Rik+Sweeney · · Score: 5, Funny

    Once again on the price, you need to make a product sexy to sell it. The dancing silhouette with the white headphones sold the iPod because it looked good.

    So Microsoft, I propose you do this:

    A dancing Ballmer silhouette.

    My pulse is rising already just thinking about it.

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    Summation 2
  5. Re:Zune? WTF?!? by chrismcdirty · · Score: 5, Funny

    Likely, it will only go the way of this lame mp3 player.

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    It's like sex, except I'm having it!
  6. Re:Will MS respond? Yes. by gEvil+(beta) · · Score: 5, Funny

    Hey, if anybody's gonna have some good insight into the underworld, it'd be a mole...

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    This guy's the limit!
  7. Re:Will MS respond? Yes. by neoform · · Score: 5, Interesting

    So, the question is, will MS do with zune as they did with the xbox and sell it at a loss just so they can overtake apple.. ?

    also, why is a zune price leak in the apple section?

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    MABASPLOOM!
  8. Re:Not true by truthsearch · · Score: 5, Informative

    The problem for MS is they can't stand to lose too much on the sale of each Zune. While sellling the xbox at a loss they recover (somewhat) in the sale of games. They don't have a profitable music service which will compensate for losses on the Zune. Again they'll take a huge loss to get into a new market. But with the Zune they have no way to recover costs later unless they eventually raise the price.

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    Developers: We can use your help.
  9. Re:Will MS respond? Yes. by rbarreira · · Score: 5, Insightful

    Are freeware writers also dumpers? Do they start being dumpers if they later start charging for their software? Mmmmm...

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    The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F