MTV To Acquire Guitar Hero Maker Harmonix

Posted by ryuzaki0 on Friday September 22, 2006 @02:42AM from the damnit-i-like-it-that-guitar-hero-plays-music dept.

An anonymous reader writes to mention a Gamasutra article about a surprise announcement from MTV. They're going to be acquiring Guitar Hero creator Harmonix for $175 Million. From the article: "Harmonix have had a long history of critically acclaimed, largely music related titles, including Amplitude, Frequency and EyeToy: AntiGrav for Sony and the Karaoke Revolution series for Konami. However, none of these games have proven significant commercial successes until the release of Guitar Hero last year for publisher RedOctane (itself recently acquired by Activision). MTV intends to uses the developer's expertise creating content for the company's websites, as well as for mobile services and VMTV - the online virtual world due to be introduced next year - and in general 'increase audience engagement and time spent with the brand across all screens.'"

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Re:Just fucking great... by nb+caffeine · 2006-09-22 02:51 · Score: 2, Insightful

"My balls, sir. You're breaking my balls"

I guess the GH series was cool while it lasted. Hopefully GH2 is too far along for MTV to fuck up.

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"Something's wrong with you...and I hope we never do meet again." - Deftones When Girls Telephone Boys
Damnit by dctoastman · 2006-09-22 02:53 · Score: 3, Insightful

Son of a bitch. This is going to suck.

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M is for Marketing by AmazingRuss · 2006-09-22 03:10 · Score: 2, Insightful

It is only for music when music is the most effective way to market something.