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Click Fraud — An Insider Look

conq writes "BusinessWeek has a piece going inside the world of click fraud. It includes the record of a phone call the reporter had with someone calling themselves 'Kiss' who operates many pay to click and parked sites. From the article: 'Reached by telephone, Kiss says that his registration name is false and declines to reveal the real one. He says he's the 23-year-old son of computer technicians and has studied finance. He owns about 20 paid-to-read sites, he says, as well as 200 parked sites stuffed with Google and Yahoo advertisements ... He claims to take in $70,000 in ad revenue a month, but says that only 10% of that comes from PTRs. The rest, he says, reflects legitimate clicks by real Web surfers. He refrains from more PTR activity, he claims, because it's no good for advertisers, no good for Google, no good for Yahoo."

5 of 87 comments (clear)

  1. Good on him by celardore · · Score: 2, Informative

    It won't last forever, but I'd love to earn that money for doing that amount of work. Even if only for a few months. As long as he pays his taxes, and he still gets paid then great for him. Save up for when the bubble bursts while you can.

  2. Re:Oh oh, slashdot is a part of it by flyingfsck · · Score: 3, Informative

    www.clickmonkeys.com

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
  3. Re:Click fraud hurts in other ways as well... by hords · · Score: 4, Informative

    If I am working on one of my websites, and I see an ad that I am interested in, I click it.

    Be careful with that. Clicking on your own ads is a quick way to get your google account disabled. It's not worth the risk when some people have had trouble getting google to turn it back on again. They probably let people get away with it to a point because an accidental click can happen here and there, but it is against their TOS to click on your own ads.

    The other mistake a lot of people make is telling others to click on their ads to support their site. Big no-no.

  4. Re:Hooker With a Heart of Gold? by DECS · · Score: 4, Informative

    they either park a domain close to something else (slasshdot.org) or with a bunch of crap content copied and pasted from various sites, and hope the search engines think its actual content.

    Then, as people arrive either on accident or through the incompetence of the search engines, people looking to buy stuff either click on ads or (more likely and more profitably) click on google search rank, and find stuff to buy.

    This creates value for advertisers (because morons eventually click and buy), so money trickles down to the parked spam page maintainers.

    Google + all are making money via providing a web of spam and increasingly worthless search results. The big question is: how long can Google afford to crap where it eats?

  5. Re:Yep. Manually visit ads on your site... by hords · · Score: 2, Informative

    I do know two people that have had their google accounts cancelled. One for clicking on their own ads, and one because all the visitors were in the same IP range (it was a college teacher's page for his students.) Both amazingly got google to turn them back on, but I wouldn't risk it myself.