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Helping Surfers Sidestep Site Registration

Posted by ryuzaki0 on from the name-rank-and-serial-number dept.

netbuzz writes, "PrefPass, a startup debuting at DEMO today, is looking to do for the onerous Web site registration process what Amazon has done for shopping: one click and you get the goods. If it catches on, sites requiring full registration may feel the heat." Looks like sites will have an incentive to implement PrefPass; it's not antagonistic to their interests in the way Bugmenot is.

1 of 91 comments (clear)

  1. No surprises here by rts008 · · Score: 4, Interesting

    Just another vehicle to serve up even more advertising.

    FTA: "In exchange, users agree to let PrefPass sites access their pref lists, thus allowing them to customize the experience, as well target advertising to the user."

    I'll stick with BugMeNot, thank you.

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