Does Ad Blocking Affect Your Business?

yocto wonders: "From the individual's point of view we already know why you block adverts, but not from a business perspective. What is the impact on your business when your company's ads are blocked by using an ad blocker or a script blocker? How is your company's exposure or revenue affected by this? Is it still worth your effort to make use of online ads?"

Comments

No Effect At All

[ratboy666]

I am a freelance programmer. My web site has only a resume, contact info, public crypto key, and programming information.

No "ads" at all; but the entire site IS an ad. Low key, to be sure, but an ad none the less. It is effective.

Would an "ad blocker" block my entire site? Maybe, but the "content" would be missing as well. In the age of commercial skipping PVRs, ad blockers etc. the "ad" should be part of the content (think American Idol). Google does this reasonably well, with sponsored links. The link may have great value, and removing it would probably not be in the users interest. Example: google search for "hotels"...

Putting other ads on my site? I guess I could be paid for that, but I am not in the advertising business.

So, as another question: if I have a website, and I don't put someone elses ads on it, am I being foolish?

YMMV
Ratboy.