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Does Ad Blocking Affect Your Business?

Posted by ryuzaki0 on from the if-I-wanted-to-see-'em-I-wouldn't-block-'em dept.

yocto wonders: "From the individual's point of view we already know why you block adverts, but not from a business perspective. What is the impact on your business when your company's ads are blocked by using an ad blocker or a script blocker? How is your company's exposure or revenue affected by this? Is it still worth your effort to make use of online ads?"

1 of 99 comments (clear)

  1. I wouldn't worry by celardore · · Score: 5, Interesting

    Yes, it is still useful for business to utilise online advertising. Take AdWords for instance, you pay only for clicks through to your site. Users that block ads aren't likely to be the ones clicking the advertisements, and you don't pay for them. I'd say it doesn't affect business, it's probably better actually - you don't pay for visitors that aren't going to be interested.

    Abandoning an online advertisement strategy because some people block them is like deciding against billboards because some people are blind.