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How Steve Jobs Got Green Overnight
Francois writes "At Apple's last special event, Steve Jobs insisted on how environment friendly Apple's new iPod packagings are supposed to be. I don't think he's ever gone that route before. 'We've got some new packagings for the new Nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossil fuels we have to spend to move these things around the planet.'
Not only is it obvious they shrank the packaging to reduce the cost of shipping around the planet and sell lower than the Zune, but furthermore: there's a reason why he insisted that much, and it's not so very nice."
fplanque.net seems to be fqued...
Probably fud anyway, but hey - I like to read rumor mongering too.
Ok, I'm about o go off on Greenpeace and all the wanna-be idealist hippies out there...just skip this or mod me down for my lack of tact, flamebaiting, or going off-top but this needs to be said:
Let me just say that most people aren't really serious about being "green." If they were, they'd just STOP being consumer whores altogether. However, being green is en vogue and cool. Why? Because all of the efforts and publicity stunts done by Greenpeace and their compadres are nothing more than fertilizer for the "green marketing" corporate marketing spin doctors come up with to sell more products that aren't really any better for the environment than before. If you're "green," congratulations; you're now a front-and-center marketing demographic. All that marketing plays up to your green sympathies and they guilt you into buying anything with a "green" sticker the've re-branded just for you.
Greenpeace activists seem to think that they're making a difference but I don't think they are anything more than unemployed idealists who hate authority. I don't mean to sound like a Philistine Republican but, c'mon--you people look like a bunch of kooks. Organizations that do all kinds of crazy stunts (that are oftentimes, ironically, hazardous to the environment) lose their message in the medium.
Apple's new "green" marketing plan is nothing more than damage control. They know that most consumers don't truly care and that a "green" sticker on the box makes them feel better about their purchase.
Even if my Macs and my iPod are full of poisons and environmental hazards, it's ultimately up to me, the consumer, to dispose them properly or have them recycled. That's really the problem--people who throw shit away that shouldn't be in the landfill.
I might know what I'm talkin' about, but then again, this is Slashdot...
He might as well get green, because the reality is that the greenies' spokesman Mr. Gore in reality lives a life of excess.