How Steve Jobs Got Green Overnight

Francois writes "At Apple's last special event, Steve Jobs insisted on how environment friendly Apple's new iPod packagings are supposed to be. I don't think he's ever gone that route before. 'We've got some new packagings for the new Nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossil fuels we have to spend to move these things around the planet.' Not only is it obvious they shrank the packaging to reduce the cost of shipping around the planet and sell lower than the Zune, but furthermore: there's a reason why he insisted that much, and it's not so very nice."

Comments

Bogus

[BWJones]

First, while I have been an occasional supporter of Greenpeace, this study is of dubious quality. Specifically, they base their analysis primarily on what they term "the Precautionary Principle" which they define on their website as "In the context of chemicals management, it means that when (on the basis of available evidence) the use of a chemical or groups of chemicals may harm human health or the environment, action to eliminate the use of the chemical(s) should be taken - even if the full extent of harm has not yet been fully established scientifically. It recognises that such proof of harm may never be possible, at least until it is too late to avoid or reverse the damage done. " emphasis mine.

Additionally, they make no evidence or justification on how they establish their weightings of their criteria to determine ranking.

Re:Bogus

[vadim_t]

Why bogus?

Let's say you release mercury into a river. By the time the effects become painfully obvious it'll be already too late: you'll have poisoned fish, and lots of poisoned people who ate that fish, it'll have had a great effect on the ecology of the area...

So I understand Greenpeace's idea as "Even if we're not sure right now, let's be careful with unknown chemicals now, lest we have to figure it out the hard way".

There are actual examples of why being paranoid is a good thing. For instance, Thalidomide

Re:Bogus

[Anonymous Coward]

Just a wild guess here: do you deny women your essence?

Real greens would dump the consumerist iPod

[Anonymous Coward]

I play my mp3s on a totally organic player made from twigs and mulched hippies.

Weeks old FUD

[cafin8d]

It's hard to be sure, since the link is down, but assuming this is the 'Greenpeace report' FUD, they admitted it was all lies over a week ago.

http://www.roughlydrafted.com/RD/Home/E83D58B3-10E 0-4A9C-8847-BCE665EE235C.html

Re:Mirror?

[Anonymous Coward]

http://www.mirrordot.org/stories/7f91513b068da1341 2b8a019e07b1b51/index.html

Re:More information from a non-/.ed site...

[PygmySurfer]

The Greenpeace article is of dubious quality. Apparently, they even ignored their own lab testing, deciding instead to slam Apple. They even made a nifty little site to trash Apple, not only ripping off the apple.com design, but apparently a script as well (Apple's version).

To me, Greenpeace seems about as trustworthy as PETA at the moment.

Steve Jobs and environmental issues

[metamatic]

I guess all the Windows users at Slashdot who've suddenly discovered the Mac won't remember, but for years Apple used to ship all their machines in unbleached recycled cardboard boxes. They would put a flyer inside explaining why the computer was in a brown box.

Then Jobs returned to Apple, and suddenly everything had to be in glossy boxes, so it looked cool.

So yeah, I believe that Apple under Jobs has a bad environmental record.