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Tales From Behind Microsoft's Firewall

lizzyben writes "CIOinsight.com is hosting an interview with Robert Scoble on life after Microsoft. 'By blogging for the world's largest software company, Scoble changed the way companies communicate with the world and became an industry celebrity in the process.' He talks about MS culture, senior management and the benefits of blogging from inside the belly of the software beast." More from the article: "We used blog-search engines to find anyone who wrote the word 'Microsoft' on their blog. Even if they had no readers and were just ranting, 'I hate Microsoft,' I could see that and link to it, or I could participate in their comments, or send them an e-mail saying, 'What's going on?' And that told those people that someone was listening to their rants, that this is a different world than the one in which no one listens. It was an invaluable focus group that Microsoft didn't have to pay for."

2 of 247 comments (clear)

  1. Call me cynical, but... by tommasz · · Score: 4, Interesting

    ...I never quite understood Scoble's impact or why so many people considered his tenure at Microsoft so important. I can't think of a single Microsoft product that has significantly changed as a result of his interceding on some poor user's behalf. It was more like a grand, and public, experiment in listening to the users. Considering they let him leave and especially since they haven't replaced him, it says they've heard enough.

  2. Re:focus groups and corporate bs by nuzak · · Score: 3, Interesting

    NT is a real OS. It's just saddled with a bunch of buggy insecure CRAP in userland, including userland that gets too friendly with parts that should be privileged (I'm looking at you IE) and a poorly-documented afterthought of a commandline toolchain born of a culture that actively disdained anything not graphical. Underneath all the cruft is a damn nice OS.

    --
    Done with slashdot, done with nerds, getting a life.