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Burger King's Disturbing Games

Gamespot reports on Burger King's disturbing foray into gaming. From the article: "Finally, Sneak King takes the stealth action genre and puts it to a friendlier use than usual. Instead of tiptoeing behind enemy guards to silently snap their necks, players will sneak up on hungry people to surprise them with offerings of Burger King food. Gamers will have to sneak up on people in a logging yard, a construction site, downtown, and the suburbs, and they will be graded on their performance 'based on how elaborate the delivery is executed.' This is not the King's first visit to the world of gaming. The genuinely off-putting monarch of meat appeared in Electronic Arts' Fight Night Round 3 as an unlockable manager character to accompany your boxer to the ring. " Some screenshots will assist you in understanding how deeply distressing these games are.

11 of 200 comments (clear)

  1. Burger King masters viral marketing by generic-man · · Score: 5, Insightful

    Once again Burger King's ad agency has drummed up publicity by getting the media (including the non-mainstream independent therefore more trustworthy blogomedianetsphere dot org) talking about Burger King. The number of people who will boycott BK forever is vastly outnumbered by the number of people who are more aware of BK. Kudos to them.

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    1. Re:Burger King masters viral marketing by kestasjk · · Score: 2, Insightful

      It beats offering plastic garfield toys, that's for sure. Too bad their burgers are so disgusting.

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  2. Keep advertising out of regular games... by ConfusedSelfHating · · Score: 5, Insightful

    I had the misfortune of playing Rainbow Six: Lockdown on the PC. A third of the walls in the game were covered in advertising. And it was the same ad! First it was the DVD release of Silent Hill and then it was an Audi ad. But it would be the same ad for the entire level, you would literally see it 50 times.

    Make all of the Burger King, Goldman Sachs or Astroglide games you want. Just keep the advertising out of the regular games!

  3. Pardon me, but.. by ampathee · · Score: 2, Insightful

    What the hell does the submitter have against Burger King?

  4. Re:Bad Idea by The+PS3+Will+Fail · · Score: 3, Insightful
    "These games, however, aren't good enough to give BK three Michellin stars ('worth a special trip') - they should give the games for free on XBL Marketplace to boost brand."
    You're judging the quality of these games on some screenshots and nothing more. You have not played these games so you really don't know if they are good or not.
    "360 users can get new pop-cap, low-end games (and some pretty good ones, too) for free or pay $4 for full versions on Live."
    So the exact price that BK is going to charge in store is what you can get similar games on Xbox Live for...but you're still suggesting they give them away for free. How does that make sense?
  5. That's exactly what's wrong with TV by Anonymous Coward · · Score: 2, Insightful

    To each his own. I'm a 18-35 male and I don't watch TV -- I don't own one, and don't want one. Somehow I managed to see these ads, probably at a friend's house. But it's stuff like this that drove me away from TV. They're just aiming for the larger-than-you-think demographic of people who like to think they're above the fray because they appreciate campy, off-beat commercials. These ads are just as lame as all the rest, but they have no point and somehow people think that makes them clever.

  6. Re:Very disturbing by Monkelectric · · Score: 2, Insightful
    Seriously. Informal Poll: Does *ANYONE* here like Burger King?

    It seems to me the easiest way to sell more burgers would be to make burgers that didnt taste like crap. But I'm not a marketing exec... so what do I really know?

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    Religion is a gateway psychosis. -- Dave Foley

  7. Re:Very disturbing by Greyfox · · Score: 2, Insightful

    After taking a look at the nutritional values of Burger King food I think your victim would be better off getting the bat. At least they would get a quick death instead of years of obesity, high cholesterol and diabetes. Oh, and having to eat food that is completely unsatisfying to the soul. Which one is really the most humane way to go?

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    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  8. Re:Achievement points by Anonymous Coward · · Score: 2, Insightful

    I don't know whether the points are actually worth anything, but I fear you are greatly overestimating humanity.

  9. Re:I'm sorry, gotta disagree by plover · · Score: 2, Insightful
    Regardless, their "king" commercials are not nearly as disturbing as their commercials featuring the fake angus self-help guru. There's a guy who creeps me out at least as much as the real Tony Robbins.

    Of course, their ads do seem to work at some level (for some non-standard definition of 'work'.) We all seem to remember them; and even though it's in a negative light I see the self-deprecating humor, which puts them in my grouping of 'not all that bad.'

    Their food, however... Well, let's just say that 'not all that bad' would be charitable. :-)

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    John
  10. Re:Very disturbing by Have+Blue · · Score: 2, Insightful

    And if you absolutely cannot stand to eat Burger King food because your stomach will explode or something, just throw the food away or give it to a homeless guy or something. Think of it as a $10 game and it's still a steal.