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Burger King's Disturbing Games

Posted by ryuzaki0 on from the make-the-lambs-stop-crying dept.

Gamespot reports on Burger King's disturbing foray into gaming. From the article: "Finally, Sneak King takes the stealth action genre and puts it to a friendlier use than usual. Instead of tiptoeing behind enemy guards to silently snap their necks, players will sneak up on hungry people to surprise them with offerings of Burger King food. Gamers will have to sneak up on people in a logging yard, a construction site, downtown, and the suburbs, and they will be graded on their performance 'based on how elaborate the delivery is executed.' This is not the King's first visit to the world of gaming. The genuinely off-putting monarch of meat appeared in Electronic Arts' Fight Night Round 3 as an unlockable manager character to accompany your boxer to the ring. " Some screenshots will assist you in understanding how deeply distressing these games are.

3 of 200 comments (clear)

  1. Burger King masters viral marketing by generic-man · · Score: 5, Insightful

    Once again Burger King's ad agency has drummed up publicity by getting the media (including the non-mainstream independent therefore more trustworthy blogomedianetsphere dot org) talking about Burger King. The number of people who will boycott BK forever is vastly outnumbered by the number of people who are more aware of BK. Kudos to them.

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    For more information, click here.
  2. Keep advertising out of regular games... by ConfusedSelfHating · · Score: 5, Insightful

    I had the misfortune of playing Rainbow Six: Lockdown on the PC. A third of the walls in the game were covered in advertising. And it was the same ad! First it was the DVD release of Silent Hill and then it was an Audi ad. But it would be the same ad for the entire level, you would literally see it 50 times.

    Make all of the Burger King, Goldman Sachs or Astroglide games you want. Just keep the advertising out of the regular games!

  3. Re:Bad Idea by The+PS3+Will+Fail · · Score: 3, Insightful
    "These games, however, aren't good enough to give BK three Michellin stars ('worth a special trip') - they should give the games for free on XBL Marketplace to boost brand."
    You're judging the quality of these games on some screenshots and nothing more. You have not played these games so you really don't know if they are good or not.
    "360 users can get new pop-cap, low-end games (and some pretty good ones, too) for free or pay $4 for full versions on Live."
    So the exact price that BK is going to charge in store is what you can get similar games on Xbox Live for...but you're still suggesting they give them away for free. How does that make sense?