How Important is Gears of War for Microsoft?

In todays Opposable Thumbs column at Ars Technica, Ben Kuchera wonders out loud on the importance Microsoft is placing on Gears of War . Despite assurances that 360 games will look better, it's still a toss-up over whether Microsoft or Sony will emerge as the graphical powerhouse of the seventh generation. With ad copy flying fast and only a few weeks until the game's launch, this is Microsoft's last chance to persuade any on-the-fence PS3 fans. From the article: "The question is: does Sony need to beat it? It's not important right now--Sony is delivering what amounts to a paper launch this year; a few people will get systems but the vast majority will be waiting until supplies get a little heavier. It is clear that Sony is going to have to show those early adopters something strong and at least as good as Gears of War in terms of graphics: even thought it's a second generation game against first generation titles, the $200 price difference means people want to see better than 360 quality, and unless we get it now there will be some grumbly early adopters."

Comments

Especially Interesting

[pdbaby]

What's especially interesting is that this, the first game on the Unreal Engine 3 (an engine that supports OS X, Linux, Windows, Xbox 360 and the Playstation 3), is only available for the Xbox 360. I wonder how much that cost Microsoft!

Re:Look better, but at what performance price?

[powerlord]

I've especially been wondering about this. MicroSoft abandoned the XBox after a relatively short life, bringing out the XBox360. If they do that again, shortenting the lifespan of the console, in favor of a 'new and improved' version, versus Sony and Nintendo sticking closer to the '10 year lifespan', are they likely to tick off developers who have to redevelop toolchains to handle the new platform?

Since the toolchains are a sunk cost, you'd think they're more likely to favor longer life platforms (given a choice), with a higher install base.

Are owners also likely to be swayed more by a console with 'lasting power', instead of jumping to the next generation?

That said, the PS3 seems like it has more growing room (in terms of hardware capabilities), than the XBox360 (with the Wii taking an orthogonal approach to a different 'hardware experience' :) ).