Geekspeak Baffles Web Users

An anonymous reader writes to mention a BBC article on the technology buying public's continued frustration with 'geek speak'. Despite ever-increasing adoption of high tech gadgets in first-world nations, the terms used to describe what these new toys do often elude the people who buy them. From the article: "Acronyms in particular foxed users. 75% of online Britons did not know that VOD stands for video-on-demand, while 68% were unaware that personal video recorders were more commonly referred to as PVRs. Millions of people keep in touch via instant messaging but some 57% of online Brits said they did not know that the acronym for it was IM. 'The technology industry is perhaps the most guilty of all industries when it comes to love of acronyms,' said Mr Burmaster. "

Comments

Re:actually...

[climbing]

statistics or anecdotes aside...
there is something troubling about the pace of technology change and tech-language change when it starts to intimidate buyers; alienate populations; exploit the niave...

it is hard to keep pace with new acronyms and insider lingo. harder still to research best-value when buying a new product. how much of this acronym is enough?

are you a teacher? smart ass /. reader? IT professional? a parent? son/daughter to someone struggling with e-mail? parent? then please **TEACH people how to look stuff up!**

give people a fishing pole: google, wikipedia, industry acronym lists, textbooks, reference books. teaching people to be independent researchers is very important. more important in the info-age? maybe. feels like it ot me.

Re:Obligatory PCMCIA joke here

[jacquesm]

IANALA (I am *not* a language analyst) but I'm pretty sure that since as long as language exists those who have the ability to make up new words or to grasp the meaning of a new word without a lot of explanation belonged to the smarter segment of the population. The faster our development becomes the more important these skills are. We've now reached a point in time where it won't be long before the rate of development has become so great that it is possible for two people to no longer be able to communicate with each other even though they share a common language due to this vocabulary development gap.

If you don't believe that try to decipher an SMS message sent by one 13 year old to another :)

And PCMCIA was a pretty good example, but some of the stuff I see here on /. causes me to reach for the nearest search engine to figure out what on earth they mean.

this place could easily be nicknamed buzzword central :)

Re:Obligatory PCMCIA joke here

[Fordiman]

I've got no problem with slang or jargon in any form.

Just so long as they don't try to teach it in school (Ebonics, I'm looking at you), and as long as relatively standard english (large regional variations apply here) is spoken in professional environments.

A big push in the IT department where I work is to say the whole thing, rather than just the acronym. There is, of course, the issue of things like GNU (which is often used), but we're told to just treat it like a brand name.