The AOL Roller Coaster

eldavojohn writes "There's a lengthy article at Information Week about AOL's history. A lot of us are familiar with AOL's history but few of us realize that it sits at a crossroads today where it could potentially find its way back into consumer's pockets — something it's tried to do before in a hit-or-miss fashion. From the conclusion of the article, one analyst states: 'Ironically, although you'd think AOL should dump its family mentality in light of its competitors like Yahoo, the key to AOL future branding success vs. Yahoo could be to actually capitalize on its family friendliness alongside targeting the tech-savvy community currently owned by Apple.' AOL has been met with many problems as of late, but can they pull themselves out of the hole this time?"

Comments

Or die in a War?

[Mateo_LeFou]

AOL VS The Internet:

http://www.airsho.com/PCwebster/aol_users.htm

AOL still has my Dad as a customer

[Mike89]

We started off using AOL when they had all the free trials gear for dialup. When we'd get through a free trial, we'd just use another credit card. Now, Dad pays for Unlimited Dialup (broadband not available at his house) with them. He knows there's cheaper, and in almost every other aspect he shops around. But they Woo'd him in the beginning, probably with the email account for everyone in the family and the "kid-safe" chatrooms. I don't know any other ISPs (atleast in Australia) that run their own (easy to access for the not-so-technically inclined fold) chatrooms, and I think it's a good idea - people are basically forced to behave by the fact their username is tied to a service they're paying for. I still think AOL are good in this respect. Other than that, yes, AOL should "Die in a fire", as the OP states.

Apple community? Tech savvy?

[also-rr]

Most of the people who I know who use Macs were recommended them (and recommend them to others) because they want things to be easy and simple.

This *could* be an ideal market for AOL, I agree, but it's hardly tech savvy.

FWIW generally my experience is that the market is split into approximately four parts -
Those that want an easy life (running Macs)
Those that want complete control (running Linux)
Those that don't know what the options are (running Windows)
Those that have specific software needs (running any of the above).

The number of people in category one who could be described as tech savvy is not really all that high. You don't need to know a lot about the insides of a computer to decide that this one doesn't need much work to make it do what you want.