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The AOL Roller Coaster
eldavojohn writes "There's a lengthy article at Information Week about AOL's history. A lot of us are familiar with AOL's history but few of us realize that it sits at a crossroads today where it could potentially find its way back into consumer's pockets — something it's tried to do before in a hit-or-miss fashion. From the conclusion of the article, one analyst states: 'Ironically, although you'd think AOL should dump its family mentality in light of its competitors like Yahoo, the key to AOL future branding success vs. Yahoo could be to actually capitalize on its family friendliness alongside targeting the tech-savvy community currently owned by Apple.' AOL has been met with many problems as of late, but can they pull themselves out of the hole this time?"
That's funny. "...at the forefront of the Internet revolution".
AOL was the last of the big BBS' to move to the internet, dragged kicking and screaming into ISP-dom by the flight of its subscribers to services that provided internet mail, usenet, ftp and uucp.
About ten thousand of Jack Rickard's army of sysops were offering internet services before AOL's tentative entry. Hardly "a company that was once ahead of its time", AOL nearly didn't make it at all.
I'm a Programmer. That's one level above Software Engineer and one level below Engineer.
To the non tech savvy, tech savvy now means "buys gadgets."
The actual tech savvy, of course, are the people who pick the broken and discarded gadgets from the "tech savvy"'s trash and make new and interesting gadgets from their bits and pieces.
God I love early adopters.
KFG