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Laser TV — the Death of Plasma?

spoco2 writes, "As reported in major news outlets yesterday in Australia (The Age, the Herald Sun), a new television technology has been developed which is touted (by the developers) as far and away superior to both plasma and LCD. From The Age: 'With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma. "If you look at any screen today, the color content is roughly about 30-35 per cent of what the eye can see," he said. "But for the very first time with a laser TV we'll be able to see 90 per cent of what the eye can see. All of a sudden what you see is a lifelike image on display."' The developing company, Arasor International, is said to be listing on the Australian stock exchange shortly."

11 of 351 comments (clear)

  1. More info on the optics by fruey · · Score: 3, Interesting

    I found this link on the optical information: red, green & blue lasers.

    This is real, and currently the only barrier is that red lasers aren't as stable / powerful / easy to create as blue & green ones.

    If Novalux have overcome this, then real TVs using this tech will be on the market in 12-24 months.

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  2. Don't expect miracles by suv4x4 · · Score: 3, Interesting

    Even if laser tech allows one to see amazing 99.99% of what their eyes can see.. it'll just not a make a lot of difference.

    We have incredibly humongous content in digital RGB, YUV, PAL, NTSC, movie reel formats. These formats contain only what you can see on an existing TV. Hence an DVD would look as vibrant on a normal plasma as on this laser.

    Now of course things are not as simple, since for advertising purposes they'll scale the range up to demo the colors. If they overdo it though, they'll just skew the picture too much and receive at grotesque results.

    There's a point where a tech is just "good enough" and color representation of a *modern* TFT (notice the stress) or plasma is sufficient.

    Laser TV's may succeed if one or more of the following are met though:

    - longer life, more durable
    - less power consumption
    - more portable (?)
    - cheaper

  3. Re:CRT by hey! · · Score: 4, Interesting

    I agree. The best CRTs are very very good, at least until the CRT starts to have problems. However it's rare to see a good CRT these days. I have some old Apple CRT monitors that are exceptionally good, but for every one of those, there were probably a thousand ghastly low end monitors with 60Hz refresh rate, greenish tint, and a convex surface guaranteed to turn any light source into glare no matter how you position them.

    The thing about LCDs and plasma is that they are consistent. There's less art to making a decent one or scaling it up in size, its simply a matter of cost.

    Cheap but consistent mediocrity is usually an engineering win. If it can be marketed as "high end", it spells big margins. Think SUV.

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  4. Colour gamut by troon · · Score: 5, Interesting

    The problem with the extended colour gamut of the new system is that existing source material is based on the sRGB colour space, which encompasses roughly 35% of the eye's gamut. Anything shorter wavelength than blue, such as spectral violet; many saturated greens and oranges, and most cyans are not available, and the nearest colour is used.

    We're all used to this, so when a violet flower is shown as purple (red + blue) on our displays, we don't question it. But try putting a vase of violets next to your TV and you'll see the difference.

    Some proper digital photography setups try to improve on the situation using colour profiles, which is simply a lookup table to transform the RGB colours in the file to absolute colour values.

    Digital cameras can record colours outside sRGB, so if you ensure your workflow never enforces that constraint, you can end up with a file that can be printed using colours your monitor can't see.

    Typically, the input file (usually a raw camera file) is transformed via a device profile (representing the camera's actual spectral response) into a working space (a device-independent space for editing). Whilst editing, the image is viewed using a transform to sRGB (or your display's output profile, if you've calibrated it), but this restriction is for viewing only and doesn't change the file. Then, when you print, the image is converted via a device profile for your printer to print to the extremes of its capabilities - which may exceed sRGB in some colours (e.g. cyan), and be even worse in others (e.g. pure blue).

    To make use of this new TV system, we'd need something similar - wide-gamut source material, and device profiles for each set (or simply assume sRGB as default, for backwards-compatibility). Otherwise, it's like listening to music mixed for cheap portable radios (i.e. most current CDs) on a real hi-fi system.

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    1. Re:Colour gamut by Teilo · · Score: 3, Interesting

      Windows has color management support that goes far beyond sRGB. It is capable of doing color space conversions, and its printing subsystem does support this. It's up to the application to spec the source profiles of artwork, and to invoke the ICC support to do the conversion. All that said, Windows color management is crap. That's why all the commercial print products such as Adobe's stuff, disable it.

      As to the browers, you are correct. However, this is more a problem of a lack of web standards than a browser issue. In fact, the www standard IS sRGB, and I hope that changes someday. There is no reason that browsers couldn't support embedded profiles in JPG's. A better solution would be some sort of HTML attribute which lets the browsers download an ICC profile and apply it to an image. You could spec it in an image tag. The browser would not need to download the profile but once and cache it.

      As one who works in one of those commercial wide-gamut digital color shops, I am chomping at the bit for a wide-gamut laser display such as this. If it lives up, the display would exceed the gamut of even our 8 color high-gamut ink-jet printers. Must current displays are very poor at reaching even Adobe98's gamut.

      Yes, there are wider gamuts than Adobe98. However the problem with virtually all software in the desktop-to-press chain (including most high-end rips), is that they are all 8 bit. You are stuck with 256 shades or Red Green and Blue no matter how wide your profile is. That makes the wide gamut profiles LESS accurate, not more. It is particularly noticeable in the darker areas of a picture. Stippling and solarization are common side effects. 16 bit solves the problem by allowing over 65,000 shades.

      Besides this, most printing devices, even the high-gamut ones, do not have gamuts significantly beyond Adobe98. The exception being when spot color inks are used, but then you are bypassing ICC profiling anyway. For this reason it is almost always more of a headache to use something beyond Adobe98 for source images.

      Everything above is subject to rapid change, of course. The color printing and profiling industry is in a state of flux right now. The technical advances are coming hard and fast. It should be a fun ride.

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  5. Re:That's intense by LSD-OBS · · Score: 3, Interesting

    Yeah, I think it's to do with purity of the component colour frequencies. Maybe current technologies produce, for example, a red which would look like a bell curve on a frequency graph instead of a sharp peak, meaning less faithful representations of those component colours. Maybe the grass really is greener on the other screen :P

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  6. Re:That's intense by LSD-OBS · · Score: 3, Interesting

    The new laser tv display is different because each pixel is created by light from a tunable laser

    I was wondering about that! It didn't seem feasible to me (given my limited knowledge on the technology) that they would've been able to "tune" a laser's frequency rapidly enough to scan the entire display. That's many millions of different "frequencies" per second! That's exactly what I was hoping for until I read TFA, which didn't seem to mentioned that at all.

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  7. Mitsubishi demoed this in February by zero_offset · · Score: 4, Interesting

    For example, a Feb-16 article in Engadget...

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  8. Re:This line says it all... by twistedsymphony · · Score: 3, Interesting

    Traditional displays can't properly emulate shiny objects... It has to do with color reproduction no amount of resolution will help it... hence why TFA makes mention of traditional displays only capable of display 30 to 35% of the colors our eyes are capable of seeing while the laser display is capable of closer to 90%. Plasmas are better then most in this department which is why it was chosen for comparison.

  9. Re:This line says it all... by Walt+Dismal · · Score: 4, Interesting
    Followup: They appear to be very real, and doing significant hiring in the semi industry for serious engineering and production work: http://www.careerjet.com/jobs_novalux_inc.html

    I'd rate them as not vapor.

  10. Re:This line says it all... by Brickwall · · Score: 4, Interesting
    It may have been a poorly configured Plasma beside a new Plasma giving off the appearance of a new TV technology.

    Yes, some entrepeneurs will push the envelope when trying to introduce something new. I used to work at Mitel Corp, which made business telephone systems. After much pre-announcement, we were supposed to roll out our SX-200 at a major trade show. Unfortunately, the software wasn't fully debugged, and so the thing didn't work properly. So Terry Matthews (that's Sir Terry now, of course) went out, bought a NorTel SL-1, and installed it at the back of the booth behind a curtain. They ran cables out to the SX-200, which was to all intents and purposes an empty shell. Everyone thought the SX-200 was fantastic, we got a lot of pre-orders, and when the software was debugged just a few months later, the SX-200 became one of the most successful PBX's of all time.

    So there's certainly precedent for the idea of presenting something as a "done deal" while it's still in development. The question is, will the Laser TV actually appear in the market, as the SX-200 did?

    And will we need goggles to watch it? The goggles.. they do nothing!

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