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Sun Holds News Conference In Second Life

mikesd81 writes, "Internet News is reporting that Sun held an in-world news conference in the online game Second Life. From the article: 'Tuesday, Sun became the first Fortune 500 company to hold an "in-world" press conference to show off its new pavilion in Second Life, the popular 3D online world. Sun said it plans to invest in the Sun Pavilion as a place for developers to try out code, share ideas, and receive training.' Sun hopes to reach millions of Java developers, as opposed to the 22,000 that show up at its JavaOne conference each year." Good luck with that goal of "millions" — the total population of SL is under 800,000. And, who knew that Sun has a Chief Gaming Officer? Good quote from him in the article. He said Second Life isn't a game, "It's an amazing platform for global communications."

2 of 134 comments (clear)

  1. Cost a factor? by KalgarThrax · · Score: 4, Interesting

    I would go to the Java One conference if it wasn't for the cost. So from that point of view this is great. Still, you would need some pretty craetive presentations that are SL aware to make this work. Wouldn't work if you just had a bunch of avatars standing next to each other talking about code. I can picture some custom objects that work as powerpoint screens/laser pens. Uuuu time to use all those neat 3ds plugins for SL now!

  2. What value does SL bring to reaching developers? by artifex2004 · · Score: 4, Interesting

    No, really? If I want to share code, ask questions, read docs, does having an avatar and going through that environment really add anything at all to these tasks?
    Come on, Sun, tell us how it does things that can't be more efficiently served with a website and forums?