Sun Holds News Conference In Second Life

mikesd81 writes, "Internet News is reporting that Sun held an in-world news conference in the online game Second Life. From the article: 'Tuesday, Sun became the first Fortune 500 company to hold an "in-world" press conference to show off its new pavilion in Second Life, the popular 3D online world. Sun said it plans to invest in the Sun Pavilion as a place for developers to try out code, share ideas, and receive training.' Sun hopes to reach millions of Java developers, as opposed to the 22,000 that show up at its JavaOne conference each year." Good luck with that goal of "millions" — the total population of SL is under 800,000. And, who knew that Sun has a Chief Gaming Officer? Good quote from him in the article. He said Second Life isn't a game, "It's an amazing platform for global communications."

Comments

The Year 2000 Called

[mpapet]

and it wants it's bubble back.

Seriously though, I think this is another sign that Sun isn't focused. Yes they have product and technology, but I don't see them turning it into sales. Company hasn't kept up with market changes in this way.

Warm and fuzzy this may be, but show me the money!

Yeah sure

[sdaemon]

And WoW isn't a game either, it's a platform for global gold farming and life draining.

Re:amazing platform for global communications...?

[truthsearch]

It's cheaper to get a free Second Life account than to travel to the live conference. I'd rather be in the oderless Second Life than a room full of developers.