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Intel's Guerrilla Marketing, Second Life Mashup
AmadeoDonofrio writes, "Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her SL point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"
It's not a buzzword, it's just a product.
Man, all of this stuff in Secondlife is really cool, but I wish they'd improve their technology before we start seeing a lot more of this stuff. SL runs like a dog even on high end computers with fat broadband connections, and Lindon Labs has not shown any particular drive towards optimizing it in the year or so I've been toying with it.
I read the internet for the articles.
Wells Fargo pulled out in less than a month and moved to Active Worlds.
I suppose that banks don't like excessive downtime in marketing campaigns.
Linden Lab still hypes them as a customer for some reason.