Nintendo DS Sales Driving Games Industry Growth

VonSnouty writes "After watching Sony and to a lesser extent Microsoft stealing market share over the past few years, the DS is seeing Nintendo producing its most bullish numbers for years. Indeed, it's just used the latest NPD figures to claim that the Nintendo DS is largely responsible for US games industry growth in 2006 so far. From the article: 'Up until the end of September, the U.S. industry overall shows revenue growth of 11 per cent when compared with the same period in 2005. Nearly all of the growth comes from the portable DS — without it, the industry would report a mere 1.6 per cent growth over the past nine months.'"

Comments

Its the untapped market

[tont0r]

Nintendo is finally doing what everyone has been trying to do for a really long time now. And that is tap into the 'casual market'. Just last night, I saw a DS commercial of a mom hanging out in the minivan waiting for her kids to get out of class and she was play a DS. And it was a game that looked similar to Brain Age. Just a small little game that people will pick up and play with for alittle bit and then drop it until they are bored again.

The hardcore market is a static market for the most part. Of course it will grow, but when you tap into a new market, the growth is a lot more noticable.

Re:Its the untapped market

[swcrissman]

Gamers don't want a cheap portable system, they want a cheap portable system that has games that they will find interesting and/or fun. The parent was right in that the games on the DS appeal to a large chunk of consumers who don't fit the standard mold.

Brain Age has done really well, and people point to it alot, but the entire Touch Generation line of games appeals to non-gamers. Even outside of that series, however, the games are purposefully aimed at the perception of being easy to pick up and have fun with. I agree no one game has been the single driver, but the general selection of games together has an affect.

I bought the DS Lite because I liked the ability to tote it around while I have downtime, and New Super Mario Bros. was irresistable to me. I probably fall into the market you describe, where the platform was the most important aspect.

The unintended consequence of me getting the DS Lite, though, is that my wife has been using the DS as well. She likes brain age, loved NSMB, and recently picked up SM vs. DK 2 because she likes puzzle games. She is someone who stopped playing games a while back because they just got too complicated/not fun enough. She is exactly the market that the original poster was referring to: someone who has not been a gamer for a long time, but has been brought into it because of the DS game selection.

The original post was correct in saying that a large chunk of the growth is the untapped market of people who either never have been gamers, or haven't been for a while.

Wow, that's just sad.

[thatguywhoiam]

"Nearly all of the growth comes from the portable DS -- without it, the industry would report a mere 1.6 per cent growth over the past nine months."

Xbox management team: you are fired. Seriously. Just got your next-gen ass handed to you by an cheap white handheld with two buttons. Because its more fun.

You are sentenced to go play Katamari Damacy and Brain Age for two years.