Decoy Files on P2P Sites Become Ad Vehicles

Carl Bialik from WSJ writes "Some record labels hire outside companies to plant fake files on peer-to-peer sites. Now, labels are turning these decoy files into vehicles for marketing to music pirates by inserting promotional material into the files, such as an eight-minute clip from a Jay-Z concert, the Wall Street Journal reports." From the article: "'The concept here is making the peer-to-peer networks work for us,' says Jay-Z's attorney, Michael Guido. 'While peer-to-peer users are stealing the intellectual property, they are also the active music audience,' and 'this technology allows us to market back to them.'"

Comments

Stealing has never happened via p2p

[krell]

"Michael Guido --'While peer-to-peer users are stealing the intellectual property, they are also the active music audience"

Wrong-o, Guido the Killer Pimp. Nothing has ever been stolen via p2p. The words you are looking for is "users are violating the copyright of...".