Hirai Expects One Million PS3s By End of Year

Despite lower-than-expected launch numbers for Sony's next console, in an interview with Next Generation Kaz Hirai says he still expects a million units to be available by the end of the year. He goes on to discuss other elements of the launch, and Sony's expectations for this momentous event. From the article: "For launch day there is going to be a bit less than 20. For the launch window there is going to be a bit more. We are looking at the portfolio of the third party publishers for the launch day, and we are asking them which titles are going to be available for the second week, which ones are going to be available for the third week, and which titles are going to be for the end of the year. Basically we are managing the portfolio of the software titles everybody has, once this process is done we are deciding which titles are going where, and then we are going to have the final list of the launch titles for the US launch."

Comments

Re:Summary?

[UbuntuDupe]

I think the "posted by Zonk" bit sufficed as a warning to be careful when reading the summary.

Re:Why save them until week 2?

[WillAffleckUW]

Two reasons:

1. It makes the game release more of a media event since it's not one of the herd on release day. This also makes sure it's not drowned by release day coverage which usually won't bother to list launch titles in most media.

2. When you go back to the store to get your extra controller and other parts you suddenly needed - or show up hoping they have a new console that wasn't artificially held back to create demand - you'll see a New Game on the shelves and pay more attention to it.

How to sell out of consoles.

[Dorceon]

http://www.vgcats.com/comics/?strip_id=212