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Peter Gabriel Wants You to Re-Shock the Monkey
PreacherTom writes "The party line for the music industry has been clear: discourage music downloads at all cost. However, singer Peter Gabriel is taking things in a different direction. In order to promote his own label, he is actually encouraging people to not only download his music, but also adapt it into something more modern. In doing so, he actually posted a sample pack of Shock the Monkey consisting of vocals and other pieces of the original multitrack recording. Some in the music business would call this the commercial equivalent of hiring kidnappers to babysit. In actuality, Gabriel is pleased with the results."
Sure some artists love it, because they often get paid when the music is used, or at least get credit for the riff/sample. The courts have ruled multiple times that unlicensed sampling is a violate of copyright (for example: Bridgeport Music, Inc. v. Demsion Films, 2004). Plus, I don't think most artists have access to all the master tracks when sampling "illegally" ... which is partly why contests/experiments like those of Peter Gabriel and Nine Inch Nails were so interesting.
... particularly since the practice seems most common in Rap and Hip Hop.
Claiming that all "Real" musicians love having the music sampled is a bit overstated
Crack - Free with every butt and set of boobs
Uh, no. It just letting listeners remix already recorded segments into something they like.
Really.
Journalists are stupid. Sometimes.
and that my friend, is the beauty of innovation. if people willingly choose to give him money when he is giving his stuff away for free, than he's doing what we all try to achieve. profit. If thats not what "earning" your money is about, then I'm not sure I know what is.
I know it's been said before, but Gabriel and other artists who opt to do this are smarter than it might initially look.
;-)
As in the terminology of the open source software market, in this context Gabriel's music constitutes what they call a "loss leader."
He puts his entire discography online, free for the taking. He doesn't make a cracker from that, and presumably he wouldn't plan to. He also lets people do the mashy thing as Bowie did. This generates enormous positive PR for him that he supposedly "gets the open source revolution." Then after a while, he either decides he's got bored sitting at home, or he wants to make some additional revenue...so he decides he wants to do a comeback series of concerts. He'd use his site with the free music as a point of sale for the concert tickets. Let's also say hypothetically that in the meanwhile, a particular one of the mashies of his music has become unusually popular. So he arranges for the author of this particular mashy to play at the concerts with him as a supporting act...Mashy Kid either does his thing solo, or better yet, he and Gabriel do a duet of sorts. Gabriel could also do something like a "very limited" run of autographed photos or CDs to sell at the concerts...which given the infinitely replicable nature of the music files, would hold particular appeal as unique objects.
Mashy Kid gets professionally discovered, so he's very happy...Gabriel's positive public image would be through the roof by this point...and he could also more or less surf home after the concerts on the tidal wave of cash that would have been forthcoming. (Assuming he still has a large fanbase of course, which I'm assuming he does...not to mention the additional demand that would have been raised by the chance of seeing Mashy Kid play)
This of course is only one of an infinite number of possible scenarios by which he could make a fortune with this.
So...yep, it's a crazy move, all right. Crazy like a fox.
Hmmmmm... I'm not sure if 'Troll' is the appropriate moderation, but I guess the moderator was trying to find something fairly close to "-1 Asshole".
-chris
San Francisco values: compassion, tolerance, respect, intelligence