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Google Launches Website Optimizer

Posted by ryuzaki0 on from the yet-another-fine-google-service dept.

Rockgod writes "Google Analytics Senior Manager Brett Crosby unveiled the tool, called Google Website Optimizer, this morning at the eMetrics summit in Washington D.C. If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics' own heat map interesting, this looks like the next generation of that kind of tool. If Google's Website Optimizer can score high on usability, I expect it to be a big hit with small and medium size website publishers."

3 of 66 comments (clear)

  1. Re:That's great and all... by setirw · · Score: 5, Informative

    It supposedly can determine which home pages make the greatest impression on users. I agree with you, though, that this should have been included in the summary, which is meaningless.

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  2. Re:Optimising Slashdot by Anonymous Coward · · Score: 5, Informative

    Hilarious!

    Now... did you actually look at the site? It's nothing to do with HTML validation, and therefore has nothing whatsoever to do with the W3C's HTML Validation Service. :-P

  3. Re:"algorithm" ..or google users? by tolan-b · · Score: 5, Informative

    No the way it works is that you identify parts of a page that you want to experiment with with tags, include a javascript library on it and a conversion page, and then tell google what variations on the tagged item (alternate headlines for example) you want to test.

    When someone goes to that page, google will randomly select one of your alternate headlines and replace the original one with it. It'll then check if that person buys something (or subscribes or whatever).

    It then gives you a report of which variations lead to the most conversions.