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Google Launches Website Optimizer

Posted by ryuzaki0 on from the yet-another-fine-google-service dept.

Rockgod writes "Google Analytics Senior Manager Brett Crosby unveiled the tool, called Google Website Optimizer, this morning at the eMetrics summit in Washington D.C. If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics' own heat map interesting, this looks like the next generation of that kind of tool. If Google's Website Optimizer can score high on usability, I expect it to be a big hit with small and medium size website publishers."

2 of 66 comments (clear)

  1. That's great and all... by Anonymous Coward · · Score: 5, Insightful

    ... but what is it?

  2. This may be useful by x-vere · · Score: 5, Insightful

    I think this is cool. Google Adwords is somewhat of a statistical pain in the butt. I've spent hours upon hours of my life analyzing keywords, click rates, etc. for pushing more traffic to various sites on the web. If this tool eases that pain, even just a little, I say it is a good thing. Google needs us to succeed with AdWords as much as we want to succeed.

    --
    One day the toilets of the world will rise up... And I'm going to nuke them.