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Google Launches Website Optimizer

Posted by ryuzaki0 on from the yet-another-fine-google-service dept.

Rockgod writes "Google Analytics Senior Manager Brett Crosby unveiled the tool, called Google Website Optimizer, this morning at the eMetrics summit in Washington D.C. If you find web site traffic heat maps like CrazyEgg, ClickDensity or Google Analytics' own heat map interesting, this looks like the next generation of that kind of tool. If Google's Website Optimizer can score high on usability, I expect it to be a big hit with small and medium size website publishers."

2 of 66 comments (clear)

  1. Re:Optimising Slashdot by tuomasr · · Score: 5, Interesting

    Well, it seems that this is a tool for AdWords users. The demo says "Google AdWords Website Optimization" and the sign-up thing reads:

    We're currently accepting sign-ups from AdWords Advertisers who are interested in participating in this beta test. We may not be able to guarantee invitations to everyone, but will be working hard to make this tool generally available to all AdWords customers in the near future.

    The front-page is misleading though, as it doesn't state anything about AdWords.

  2. Re:Enhancing your ability to get ads by paralaxcreations · · Score: 5, Interesting

    actually, google analytics does help you. Website statistics help the web master know what visitors do and do not want to see. Allowing google analytics to track your anonymous movement through a site ultimately leads to a more fulfilling user experience.

    At my job, I am rather far removed from the finances, yet I am supposed to decide what and how to market. Analytics lets me do that by tracking what sells, when it sells, etc.

    Does it help Google? Of course. But it also helps the webmaster of the sites you visit to create sites you want to see.