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Sony Says They May Not Hit PS3 Shipment Targets
Via 1up, a Bloomberg article exploring the possibility that Sony may not hit their shipment targets for the PS3. From the article: "Sony plans to ship two million PlayStation 3 players this year to the U.S. and Japan, and six million worldwide by March. The Tokyo-based company said yesterday annual profit would fall 35 percent to its lowest in five years on price cuts of the console in Japan and a recall of 9.6 million computer batteries. 'The honest answer is it's more of a target' for PlayStation 3 shipments, Jack Tretton, co-chairman of Sony Computer Entertainment America, said yesterday in an interview. 'Clearly we've had production issues.'"
Uh, Sony, I think you were the only ones who believed that you would actually hit whatever targets you specified. NO ONE ELSE BELIEVED YOU. It's obvious that the chain-of-command in charge of this process was too afraid to tell the powers-that-be that they weren't going to hit the targets, so everyone said "yes", until it became too obvious that they wouldn't. So typical.
Regardless who cares about their shipping estimates, they won't hit their sales estimates either. They've successfully convinced themselves that the North American market is going to pay $600 for a gaming system, and it's a gaming system until they've proven otherwise. Just like the PSP, it could have been so much more, but it's not, because Sony dropped the ball... it's really just a portable gaming system, which I wasted $250+ on because I thought there were be better functionality with it.