Sony Says They May Not Hit PS3 Shipment Targets

Via 1up, a Bloomberg article exploring the possibility that Sony may not hit their shipment targets for the PS3. From the article: "Sony plans to ship two million PlayStation 3 players this year to the U.S. and Japan, and six million worldwide by March. The Tokyo-based company said yesterday annual profit would fall 35 percent to its lowest in five years on price cuts of the console in Japan and a recall of 9.6 million computer batteries. 'The honest answer is it's more of a target' for PlayStation 3 shipments, Jack Tretton, co-chairman of Sony Computer Entertainment America, said yesterday in an interview. 'Clearly we've had production issues.'"

Comments

Here it comes...

[PaulMorel]

They really suckered us in, didn't they? Even I was optimistic when I heard that most stores got at least 8 allocated. Now, I'm kind of shocked.

This kind of subtle hinting always seems to leak out before the bombshell drops. At least with Sony lately, that seems to be the standard. With only a million by Christmas, there was only going to be a launch in name. If there's less than one million by Christmas, then, in all practicality, we're looking at what amounts to a 2007 launch