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Telemarketers Use Emotionally Intelligent Software
eldavojohn writes "There's a new kind of software that's being used more and more. It's software that detects emotion and now it's being used in call centers. It's a $400 million industry according to Forrester Research that relies on volume, pitch and even the words & phrases being used. Are we inadvertently getting closer to software that can understand us by filling the needs of telemarketers who need to know when I'm upset that they just interrupted my dinner?"
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I hate to break it to you, but telemarketing is based upon the solid business case that it does in fact work. Companies would not be engaging in telemarketing if it weren't for the fact that it has a decent ROI when compared to other wide-reaching marketing campaigns. This article, while definitely not the most recent one out there, speaks of the 5-15% success rate.
As annoying as we find SPAM (both the food and the email), telemarketers, and mass mailings, they do show a return on the marketing investment. Yes, some people are turned away from the product or service because of the annoyance, but plenty of others buy into it to keep this machine running.
One of the best ways to hurt their bottom line is to eat up their time, so that they waste valuable time trying to convince you (or your baby daughter, or your drunk dorm buddies, or your shoutboard, or your own hold music) that the sale is worth it. If their returns dropped low enough, they would stop doing it as it became an ineffective business model.
Not that I have the patience to do that more than once a or twice a month.
Or you could use the following:
I present to you the number for your free annual credit report-
1-877-322-8228
The number to stop receiving pre-approved credit card offers and other junk mail-
1-888-567-8688
And the number to stop receiving solicitations telemarketers-
1-888-382-1222