A Hands-On Zune Review

jayintune writes "2old2play.com got the chance to sit down with Microsoft's new media player, the Zune, to give some comments and insight into the players User Interface, Video Playback, Music Sharing, as well as software and setup." From the article: "I had expected the player to be fairly heavy, but after holding the Zune in my hand it was clear that I was wrong. It is not as light as the latest video iPod, but compared to my fourth-generation iPod, the Zune was lighter. The top of the Zune had a clear glass layer while the exterior had a tactile feel to it, nothing like the hard metal and plastic of the iPod devices. The 'skin' of the Zune was a 'rubberized' material that had a smooth seductive feel to it. I found myself unable to stop stroking the device, so much that the demo assistant asked me to put it down."

Comments

It's all about marketing

[mixenmaxen]

I couldn't help but notice that the review was awfully positive, and that it, not even once, mentioned the Ipod which would be natural in a review of the Zune. It did, however, mention passport and the xbox - both Microsoft ventures. Thought it smelled fishy, so I did a whois search www.for2old2play.com, the site the review appeared on. And guess what: The domain is registered by Chicagobased SEO and webmarkting company Lytis.

Here is a blurb from the frontpage of their website:

"Lytis offers many different strategies to bring more traffic to your site"

Yep, and they seem to be pretty good at it too ;-)