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Hell.com Domain Name Up For Sale

Posted by ryuzaki0 on from the site-to-feature-snowball-sales dept.

Carl Bialik from WSJ writes "Internet domain name Hell.com is going up for sale, with bids of over $1 million expected, the Wall Street Journal reports. From the article: 'Sex.com sold for about $12 million earlier this year and Diamond.com changed hands for $7.5 million. The big-money domain-name sales echo an earlier boom, when Business.com fetched $7.5 million in 1999. Today's live auction of 300 names, by Seevast Corp.'s Moniker unit, includes more than a handful it predicts will generate bids of more than $1 million, including Iran.com, Auction.com and Elections.com. Now someone who buys Hell.com "has the opportunity to redefine what hell means, at least on the Internet," says Monte Cahn, Moniker chief executive.'"

7 of 188 comments (clear)

  1. i remember when.... by zxnos · · Score: 3, Insightful

    ...hell.com used to be the weirdest site. strange stuff there and fun to search around. now it is a bit dull. ....what is going to happen to all of those who purchased lifetime @hell.com emails?

    --
    always mosh clockwise
    1. Re:i remember when.... by shaneh0 · · Score: 5, Insightful

      That's not free!

  2. Diamond.com could have easily gone for more by Tweekster · · Score: 5, Insightful

    They should have put up a page about the horrors of diamonds and how they are obtained.

    DeBeers would have quickly wrote a MUCH larger check.

    --
    The phrase "more better" is acceptable English. suck it grammar Nazis
  3. means.... by Himring · · Score: 2, Insightful

    has the opportunity to redefine what hell means, at least on the Internet

    women?

    --
    "All great things are simple & expressed in a single word: freedom, justice, honor, duty, mercy, hope." --Churchill
  4. Re:Top Level Domain Names Don't Matter by Barondude · · Score: 4, Insightful

    Owning the domain name that matches your search keyword ranks you higher in search engines. That is why domain names still matter

    --
    "That's the sort of blinkered, philistine pig ignorance I've come to expect from you non-creative garbage."-Monty Python
  5. Seems like a waste of money to me. by Peregr1n · · Score: 3, Insightful

    I have to say, I have no idea who owns Business.com, Diamond.com and Sex.com or what they do with them (although with the latter example I have a fairly good idea). But if I was looking for diamonds, diamond.com wouldn't be my first port of call - I'd be more likely to search, or go to a known brand name retailer online.

    So unless somebody wants to brand their own business hell.com and spend mega-bucks promoting it, it all seems a bit pointless. After all, eBay does fine without being called auction.com; Google does fine without being called search.com. In fact, it could be argued, they do BETTER - decent, unique brand names stick in consumer's minds far better than relying on a recycled word.

    I'm sure hell.com will sell for a fair bit - but it will only be effective as a one-off marketing ploy (hey! Look! So-and-so casino has bought hell.com), no long term value in it.

  6. Re:The asking price is... by Guncrazy · · Score: 2, Insightful

    One's soul? Sure, it sounds like a high price to pay. But the moment you become willing to sell it, it loses all its value.