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Cringely's Shameless Self-Promotion

wild_berry writes "The latest edition of Bob Cringely's column at pbs.org, entitled Shameless Self-Promotion: Bob's Disk Drive is up. He's talking about replacing the glass or metal platters in present hard disk drives with foil platters in order to save energy." From the article: "The materials cost more but we use so much less of it (the disk is so incredibly thin) that the total material cost is substantially less. This 'floppy' material has the same kind of magnetic coatings used on standard disk drives and our drives live on the same technology growth curve as those others. The way we obtain greater storage density is simply by putting more platters in a drive (say 12-15 instead of 4-5 in an enterprise 3.5-inch drive) because they are much thinner and can be stacked closer together. The only parts of the drive that are significantly different are the platters and the heads and the heads vary only in having an extra slot."

40 of 225 comments (clear)

  1. Quick... by Anonymous Coward · · Score: 5, Funny

    Get out the tin foil...umm.. okay, it's alrealdy in there

  2. Too floppy by the_povinator · · Score: 2, Insightful

    I should read the FA, but what's to stop his platters from flopping all over the place?

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    1. Re:Too floppy by AKAImBatman · · Score: 2, Informative
      I should read the FA, but what's to stop his platters from flopping all over the place?

      According to TFA, they'd use extremely strong materials like Stainless Steel or Titanium to ensure the rigidity of the disks. They claim that this would be just as shock resistant as a Flash drive, but with faster seek time. (i.e. the lighter weight would mean less inertia to fight against)
    2. Re:Too floppy by ePhil_One · · Score: 2, Interesting

      What about gyroscopic forces? turn the drive 90 degrees and teh spinning disks will want to turn a different way. Light weight helps reduce this, but it sstill must be strong enough not to shear itself off the spindle....

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    3. Re:Too floppy by AKAImBatman · · Score: 3, Funny
      it sstill must be strong enough not to shear itself off the spindle....

      *ahem*

      According to TFA, they'd use extremely strong materials like Stainless Steel or Titanium to ensure the rigidity of the disks. They claim that this would be just as shock resistant as a Flash drive, but with faster seek time. (i.e. the lighter weight would mean less inertia to fight against)
    4. Re:Too floppy by AKAImBatman · · Score: 3, Funny
      Yes, but what about gyroscopic forces?

      I'm not sure. Did I mention that they'll use the strength of Titanium or Stainless Steel to ensure rigidity similar to that of thicker aluminum or glass platters?

      *snap*

      I knew I forget something. :P
  3. Flimsier disks & MTBF? by Orange+Crush · · Score: 4, Insightful
    The materials cost more but we use so much less of it (the disk is so incredibly thin) that the total material cost is substantially less.

    And what do these thinner materials and more closely-spaced heads do for the MTBF and error rate in such drives?

    1. Re:Flimsier disks & MTBF? by TopShelf · · Score: 2, Funny

      Don't forget the benefits from recycling all those old floppy disk jokes, though - the comedic savings to society as a whole would be huge...

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    2. Re:Flimsier disks & MTBF? by Jeff+DeMaagd · · Score: 2, Insightful

      Part of the reasons the current material is as thick as it is, is so it doesn't wobble under speed, which can be disasterous. The reason that 10k and 15k drives use smaller diameter platters is because of the wobble issue. As such, I really wouldn't put that much faith in the Cringely column yet because I don't see where in the article that this was addressed.

    3. Re:Flimsier disks & MTBF? by ChrisMaple · · Score: 2, Insightful
      Young's modulus:

      aluminum: 69

      common glass: 70 to 95

      stainless steel: 190 to 200

      titanium: 406

      So, titanium is almost 6 times stiffer than aluminum. I'm guessing that stainless steel has fair internal damping, which might reduce wobble propagation. (I'm not a mechanical engineer.)

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  4. My first concern... by AKAImBatman · · Score: 4, Insightful
    ...would be the shock resistence of the material. Glass and metal platters aren't going to fold over or have the head rip through them because you hit a nasty pothole. In reading the article, however, I found this statement:

    Our 10-gigabyte 0.85-inch drive can spin up, read or write data, then shut down again, all in less time than it takes to perform the same task using flash while being just as resistant to shock damage and more resistant to heat.

    That's quite a bold claim! If his claims are accurate, then we may be looking at the future of hard disk drives. Micro-disk drives would become the latest hotness, and Flash would disappear entirely from our memory. IF the technology works, that is.

    Time and speculative investors will tell if it's really everything it's cracked up to be. I certainly hope it is, but extraordinary claims require extraordinary evidence.
    1. Re:My first concern... by daBass · · Score: 2, Interesting
      Uhm, did you read the entire article? It seems you missed the part where he says:

      The nature of our drives is such that they are very resistant -- almost immune -- to shock damage, making head crashes a non-event because the flexible metal foil yields to the head, pushed away by a layer of compressed air, rather than being struck by it.
  5. Centrifugal force by Xocet_00 · · Score: 5, Informative

    Ideally, the disks would be spinning so quickly that the outward force would keep them almost perfectly flat. Assuming the disks were very smooth and the internal atmosphere of the drive is gas-only (no dust - a safe assumption) there would hopefully be very little turbulence within the drive to cause fluctuations in the flatness of each platter.

    In my lab we coat floppy materials (like plastic) in a spin coater at several thousand RPM. At that speed the disk may aswell be rigid.

    1. Re:Centrifugal force by 91degrees · · Score: 2, Interesting

      Assuming the disks were very smooth and the internal atmosphere of the drive is gas-only (no dust - a safe assumption)

      From the article: "the nature of our flying heads is such that dust is sucked away from the head-disk interface, meaning the drives do not have to be assembled in a clean room.". So presumably any dust that does drift onto the platter simply doesn't cause enough of a turbulance problem.

    2. Re:Centrifugal force by attonitus · · Score: 2, Interesting

      Turbulence isn't created by dust, it's a feature of the non-linearity of the Navier Stokes equations.

      The arm holding the read/write head sits in the middle of what would otherwise be a nicely rotating flow between the platters. The Reynolds number for flow between platters in a disk drive is going to be something like 30 m/s * 0.001 m / 2E-5 m^2/s = 1500 >> 1, so vortices will be shed off the back of the arm. Which basically means turbulence.

      Incidentally, this is currently one of the limits to increasing disk drive performance per watt. The arm also creates drag, which you'd like to minimise. To do that, you make the arm as thin as possible. However, the thinner you make it, the less stiff it is. Too thin and it will deform too much because of the vortex shedding and get too close to the platters.

    3. Re:Centrifugal force by drinkypoo · · Score: 2, Informative
      Assuming the disks were very smooth and the internal atmosphere of the drive is gas-only (no dust - a safe assumption)

      Uh no, not a safe assumption. Unless you can protect it from all corrosion - clearly not possible - then the interior of the device will actually produce dust... especially since there's a bunch of moving parts.

      --
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  6. He just gave a talk on this... by Rhys · · Score: 3, Informative

    At the UIUC Reflections|Projects ACM conference. It was actually a fairly interesting talk (http://www.acm.uiuc.edu/conference/2006/webcast.p hp) about the same topic, maybe a little more in-depth than the article. At least more pretty pictures than the article.

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  7. Cringely's time machine by itwerx · · Score: 2, Informative

    Cringley must be old enough to remember Bernoulli disks. (They used a plastic film but same concept applies.)

    1. Re:Cringely's time machine by itwerx · · Score: 5, Informative

      Forgot to mention, the reason film isn't used is the coefficient of expansion. There's no temperature regulation in drives (yet) and there isn't a film material in existence that doesn't expand and contract with the temperature. That's actually one of the reasons glass was introduced awhile back, data densities were getting so high that even the rigid metal platters were moving enough to become a factor.

  8. Speed control by MightyYar · · Score: 2, Interesting

    Speed control of the rotating disk is going to be harder if the disk has less mass. You basically loose a nice dampener that you had in the system.

    The only real power savings would come during spin-up. Once the disk is spinning, there's no additional power used to rotate a heavy vs. a light flywheel. (Well, a little bit because of increased bearing friction, but it's probably negligible.)

    Finally, if you lighten up the parts in a hard drive, most companies are just going to use the energy savings to drive the parts FASTER.

    IANADDEBIAAME*

    *I Am Not A Disk Drive Engineer But I Am A Mechanical Engineer

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    1. Re:Speed control by Svartalf · · Score: 4, Informative

      Uhm... That's NOT quite true... Cut the power off, the disc eventually stops spinning because of friction, etc.

      You need to supply a constant input of angular momentum to keep the discs spinning. Spinning a
      smaller mass will ALWAYS mean a lower power input, from start to finish and everything in betweeen.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    2. Re:Speed control by Graff · · Score: 2, Informative
      Mass is irrelevant when maintaining a constant angular momentum, all else (like coefficient of friction) equal.

      Not exactly true. Remember that the coefficient of friction is just a imensionless scalar value, it is not the actual force of friction. You need to multiply the coefficient of friction by the normal force between the two objects that are moving past each other. In this case we are talking about the mass of the flywheel acting upon its pivot point. I believe the relationship of friction to the mass of the flywheel is linear so a flywheel that is twice as massive as a ligher flywheel will take twice as much energy to maintain the same angular momentum.

      And yes, it is actually a bit more complicated than this depending on how the flywheel is supported on its axis but the fact remains that the mass of the flywheel does have some bearing on the energy needed to maintain its angular momentum.
  9. Re:WTF? by mspohr · · Score: 3, Interesting
    If you had RTFA, you would have learned that the savings in the cost of the platters comes from lower manufacturing / fabrication costs, not the cost of the material. In fact, the foil platters use a more expensive material (stainless steel or titanium).

    The real savings comes from the fact that the coating/finishing of the platters can be done on a big roll of foil and the platters can then be just stamped out. Standard platters must be finished individually.

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  10. Old technology new again? by tlhIngan · · Score: 2, Insightful

    I seem to recall in the late 80's and through the 90's a removable cartridge drive system known as Bernoulli drives. They had "floppy" media (mylar, though, not foil), The drive would spin up the disk, then insert the heads, which were like hard drive heads - floating over the surface rather than the more standard pressed against the surface (a la Zip/Floppy drives).

    Ah, Wikipedia - http://en.wikipedia.org/wiki/Bernoulli_drive

    Basically, this drive is similar, just in a self-contained format rather than a removable cartridge solution?

    Though, bumping the drive while spinning could do a lot of damage from precession of the platters causing the material to warp. Fast spinning disks are miniature gyroscopes.

    1. Re:Old technology new again? by Svartalf · · Score: 2, Informative

      Actually, they have a thin metal version of this technology in a removable cartridge form
      that's the size and thickness of a credit card with a smartcard contact point on it for
      the crypto control on the disc. 100Mbytes to over 5Gbytes in a device allegedly more durable
      than Flash (it's got the same vibration, etc. characteristics supposedly, but it's write
      endurance vastly exceeds Flash right at the moment...)- in a credit card's space. What Bob
      did was suggest that they apply the tech to fixed disc devices- and the article talks to the
      potential results thereof.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  11. Who Died and Made Cringely Hari Seldon? by Cr0w+T.+Trollbot · · Score: 5, Interesting
    Since Cringely isn't nearly as big an idiot as Rob Enderle or John C. Devorak, at least this doesn't seem like rank psuedoscience. But there seem to be an awful lot of unchallenged assumptions about the technology that need to be worked out for it to be commercially viable.

    In particular, I'd like to see evidence for the following claims:

    "They could design new families of disk drives that held up to three times as much data in the same space, were more reliable, actually cheaper to build, and used 70-95 percent less energy to run than the current state of the art."
    I'd sure like to see the assumptions and numbers underlying that equation.

    "The technology in question replaces the aluminum or glass platter in your hard disk drive with a "platter" made from stainless steel or titanium foil that is 22 microns or 25 microns thick, respectively. The materials cost more but we use so much less of it (the disk is so incredibly thin) that the total material cost is substantially less. This "floppy" material has the same kind of magnetic coatings used on standard disk drives and our drives live on the same technology growth curve as those others. The way we obtain greater storage density is simply by putting more platters in a drive (say 12-15 instead of 4-5 in an enterprise 3.5-inch drive) because they are much thinner and can be stacked closer together. The only parts of the drive that are significantly different are the platters and the heads and the heads vary only in having an extra slot. There is no rocket science here, but what science there is is patented."
    Gee, Cringe, which do you think costs more: The raw platters themselves, or the read/write heads? I would say the latter. So you're going to drop the costs of hard drives by doubling the most expensive component? Huh?

    The advantage of our drives goes beyond enterprise applications. We are able to build cheaper drives, for example, because our platters cost less to make and the nature of our flying heads is such that dust is sucked away from the head-disk interface, meaning the drives do not have to be assembled in a clean room.
    Sorry, I'm not buying this at all. You don't think a non-cleanroom enclosure is going to result in data loss on the platters themselves? Even if you're not getting particles during the read/write phase itself, you're getting them on the platter. I'm not buying the logic here.

    Who needs flash in general as a mass storage technology? Our 10-gigabyte 0.85-inch drive can spin up, read or write data, then shut down again, all in less time than it takes to perform the same task using flash.
    Sorry, I'm not buying this at all. Until the advent of true Drexlarian nanotechnology, I doubt you're going to see a mechanical action (you still have to move the eread/write heads) beat an eletronic one (reading from Flash).

    I'm not saying that the technology Cringely talks about is impossible, I'm saying: A.) There seem to be a lot of unwarrented assumptions underlying his logic, and B.) Implementation always has unforeseen hurldes and obstacles that will make these drives seem like far less of a slam-dunk vs. current technology (or more specifically, where regular drive technology will be 18 months from now) than it appears.

    Finally, once it is ready, I'd like to see real-world tests for speed/electrical consumption metrics with existing technology. There might indeed be some savings, but I seriously doubt they are as dramatic as Cringely claims.

    Crow T. Trollbot

  12. Re:The Gyroscope Effect by jcr · · Score: 2, Insightful

    The heads only have to touch the film a few times before the emulsion is history.

    We use glass because it's dimensionally stable, easy to make extremely flat, and it's about as rigid as you could want it to be, regardless of whether the disk is spun up or not.

    -jcr

    --
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  13. Re:less energy consumption ? by trongey · · Score: 3, Funny
    Think nothing is impossible? Try slamming a revolving door

    Actually, modern revolving doors have a breakaway feature so traffic can go straight through in emergencies. If you try hard enough it is quite possible to slam one.
    Just thought you would like to know.
    --
    You never really know how close to the edge you can go until you fall off.
  14. Re:What about shock? by DJCacophony · · Score: 2, Informative

    All hard drives do that. In fact, if you suddenly cut off a normal hard drives power, the momentum of the disk will keep it spinning long enough to maintain said cushion of air while the head returns to the parking position.

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  15. Failed physics? by Rhys · · Score: 2, Informative

    The platters have (per platter) a much smaller edge, so they're going to get less friction from the air. Less friction means less heat AND less power required to keep the disk spinning at the same velocity. The area isn't that big compared to the surface of the disk, but I'd guess (assuming the heads were at the outer tracks of the disk) that the air near the spindle spins with the disks and probably causes very little if any friction, so the majority source of air friction is going to be the edge (where it moves air around the "interesting" interior shape of the enclosure).

    In his talk I referenced above, he specifically stated that they were using smaller/lower power motors because they didn't need as much power as a conventional disk. Also remember that conventional disk motors may have to be "overspecced" to be able to spin the disks up to speed in a reasonable amount of time, and that may make them less efficient when they're just trying to maintain speed rather than spin up. You'd have to ask an EE on that one though, 'cuz I'm not. Just another stab that occurs to me for why it may cost a lot less power.

    He also referenced making higher-RPM drives than current methods. I want to say 30k sticks in my head, but I'm not sure on that you'd have to watch the talk to verify my tylenol cold muddled memory.

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  16. Re:The Gyroscope Effect by drakaan · · Score: 2, Informative
    Just read the article then...there are a few patents involved, and a few engineers who already have globally-used patents on things like drive heads. There was mention of the head setup maintaining an air cushion (which is a lot easier with a less-rigid platter) and of the design keeping dust away from the gap, meaning assembly doesn't require traditional clean-room techniques.

    The article is admittedly short on specifics, but I imagine they'll be forthcoming, since he also mentioned that we'd actually be seeing the drives from numerous manufacturers next year.

    If they managed to prove the tech to drive manufacturers, I'd imagine the dimensional stability of glass didn't trump the tech they're introducing.

    --
    "Murphy was an optimist" - O'Toole's commentary on Murphy's Law
  17. Re:The Gyroscope Effect by drakaan · · Score: 4, Informative
    two words from the article: "air cushion" apply deductive reasoning as to how much more those two words matter when coupled with a flexible platter. There's actually plenty to read in the article, and I have lots of specific questions, but shock scenarios were something that cringley specifically addressed (like not having to park the heads or use "uh-oh" sensors to detect imminent shock, etc).

    Not sure who the multiple HDD vendors are that will be introducing it next year, but I'm sure they asked a lot of questions about that, too.

    --
    "Murphy was an optimist" - O'Toole's commentary on Murphy's Law
  18. Re:just spin them all the time by drinkypoo · · Score: 4, Funny

    You can assume whatever you want but the article repeatedly mentions that they can be spun down, and that their spin-up time is less than a half a second (at least for small drives) to be read. Making assumptions when the FA is there for you to R makes an ass out of you, and umption.

    --
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  19. Move it and it dies... by k2r · · Score: 5, Insightful

    Now imagine what happens if you tilt the drive.
    The hub now has to transfer a force rectangular to the foil-plattern's surface - fast - to tilt the rotating plattern inside the drive.
    But the foil-plattern want to stay where they are (think bicycle wheel)

    A foil doesn't provide much resistance rectangular to it's surface. The process is called "folding" if done exactly or "crumpling and head crashing" if done in a foil-platter-drive. Maybe it would even be called "cringling" then?

    Do I make any sense to you?

    Coincidently the CAPTCHA for this posting was "weakness"

  20. Not everybody will be in trouble by OlivierB · · Score: 2, Insightful

    Sure traditional Hard Drive manufacturers may be in jeopardy if they don't license this technology but don't discard flash just yet.
    First thing flash has over this technology is *proven* reliability. This new technology can't buy that for money nor love.

    Second thing is that this technology has *nothing* over flash (except maybe extreme temperatures, but special flash chips exist too). Performance is not said to be better than flash (you can't beet nanoseconds to access data in flash).
    The only thing it has over flash at the moment is a cheaper price. Have you seen flash price trends over the last two years? I would say that it roughly obeys an inverse Moore Law (where prices for a same capacity are halfed every 18 months).
    Flash chips are nothing but plastic and silicium. If Sandisk our however started feeling some heat from this new technology they could *ALWAYS* lower the price, hoping to make it up in volume.
    At the moment flash manufacturers are at max capacity and are structuring their prices to maximise profit IN THE CURRENT MARKET CONDITIONS. If a new competitor comes out with a ground breaking technology they will find a new price point to maximise their profit then.
    Flash, inlike hard drives cost almost nothing to produce, their marginal cost is virually pennies, unlike tens of dollars for HDs. They currently support investment costs and high margins, but in a differnet market configuration they could outprice these new disks and ramp up production.

    Flash is the future, its already here but the chip companies have no incentive to make it any more affordable than it currently is, they are milking us just like OPEC does with oil.

    If somebody invents tomorrow a car that recharges in 3 mins and has 500 miles range and same performance and price as regular cars, the oil barrel will drop to $15 overnight, it's the same thing.

    It's all about supply, demand and marginal costs.

    --
    Artificial intelligence is no match for natural stupidity
  21. Re:More like the Gyro Gearloose effect by Intron · · Score: 2, Insightful

    Another way to think about it is:

    How much energy did you need to keep 1 TB of data online in 1980?
    How much does it take today?

    I would say the disk drive mfgs. have done their part.

    --
    Intron: the portion of DNA which expresses nothing useful.
  22. Re:Failed physics? (no) by Goldenhawk · · Score: 2, Informative

    >The platters have (per platter) a much smaller edge, so they're going to get less friction from the air.

    Not failed physics... this is a flawed analysis.

    There are a few different types of drag (I am an aerospace engineer). The relevant one in this case is caused by the surface of the platter, not the edge. Remember, the edge is really acting as if it were stationary - it's not moving the disc laterally thru the air, so the edge is irrelevant. Instead, the disk surface moving past the air drags some of the air with it - this is sometimes referred to as surface drag, or skin friction. No matter how smooth the surface is, moving it thru a "fluid" (such as air) causes shear in the fluid - the fluid closest to the surface is motionless, and the speed builds up as you move out away from the skin. This is called a "boundary layer". This layer can be smooth-flowing ("laminar flow") or rough (turbulent). Smoother skin means laminar flow. But there's STILL drag, no matter how smooth the surface.

    Here's a good illustration: http://wright.nasa.gov/airplane/Images/boundlay.gi f

    So making thinner disks and using more of them means MORE drag, not less.

    Actually in this case, however, the motor can be sized DOWN, despite higher operating drag, because the largest power usage comes from spinning up the disc package - and a set of lighter disks will require less power to spin up. Very little power is actually used to keep it spinning, despite the drag.

    --
    --Brandon / Split Infinity Music

  23. Thanks to your suggestion, I just did. by CyberLord+Seven · · Score: 2, Interesting
    I have a bunch of 3.5 inch floppys sitting on my desk and decided to take apart a TDK disk. I chose the TDK disk over the memorex because I have only four memorex disks and nine, well, eight now, TDK disks.

    The disk is very floppy. The metal center is the only rigid part. The floppy plastic of which the disk is composed does not flop because it is too small, measuring only 1 3/16 of an inch from the metal hub.

    --
    We have always been at war with Eurasia!
  24. How is this saving energy? by dsginter · · Score: 2, Informative

    If I'm reading the article correctly, the claim seems to be that the lighter platters will save energy?

    How?

    With my primitive understanding of physics, the power required to keep something at constant velocity is basically the sum of the parasitic losses (in this case, aerodynamic and frictional losses). Changing the weight of the platter does not have much impact on energy consumption *except* for periods of acceleration (e.g. - the first couple of seconds during power-on).

    Has my logic failed me here? How do the lighter platters save energy in a constant velocity system?

    --
    More
    1. Re:How is this saving energy? by A+nonymous+Coward · · Score: 2, Interesting

      I think the frictional losses in disk drives are significant. Look at how much power is used by drives -- that's not the electronics, and I don't think the seek arm uses that much because it is so light. But I have never seen an actual breakdown of seek arm vs spin motor. I do know that the spin motors suck up a lot of power. There have been advances in bearings, but aero drag can't be reduced.