Child's Play Goes Live For 2006

Posted by ryuzaki0 on Monday November 6, 2006 @06:28AM from the go-make-some-kids-happy dept.

GiovanniZero writes "Child's Play, the Penny-Arcade based charity just kicked off their 2006 season. Stop by, donate and bring some cheer to sick kids all over the world. 'Since 2003, gamers have banded together through registered Seattle-based charity, Child's Play. Over a million dollars in donations of toys, games, books and cash for sick kids in children's hospitals across North America and the world have been collected since our inception ... Last year's drive raised over $605,000 for sick children, and we're hoping to smash that record total this winter. Check out the wish lists, read up on the local events and let's show the world what the gaming community is all about!'"

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This is not charity.. by Anonymous Coward · 2006-11-06 08:08 · Score: -1, Flamebait

..it's a PR exercise. They'll sell x more shirts and other merch because of the free publicity this shit generates. Charity should be anonymous, not plastered all over a hugely popular website in a grandiose display of self-back-patting.