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4 Seconds Loading Time Is Maximum For Websurfers

Posted by ryuzaki0 on from the longer-than-i-wait dept.

nieske writes "Of course we all want webpages to load as fast as possible, but now research has finally shown it: four seconds loading time is the maximum threshold for websurfers. Akamai and JupiterResearch have conducted a study among 1,000 online shoppers and have found, among other results, that one third of respondents have, at one point, left a shopping website because of the overall 'poor experience.' 75% of them do not intend ever to come back to this website again. Online shopper loyalty also increases as loading time of webpages decreases. Will this study finally show developers of shopping websites the importance of the performance of their websites?"

2 of 219 comments (clear)

  1. tabs by Kuciwalker · · Score: 5, Interesting

    It takes a lot longer than 4 seconds for a Slashdot story to load, particularly with the new AJAXy discussion system. I usually open up several things at a time in different tabs, which decreases the average loading time since I can read one thing while another loads. What browser were these people using?

  2. Who is conducting that study? by Anonymous Coward · · Score: 5, Interesting

    Note that Akamai has a vested interest in this study. They would like to encourage more businesses to use their technology so that their sites load faster.

    I am not saying that the study is biased, but one should at least consider that it is in Akamai's best interest to convince every site owner that they will lose customers if their site is not fast enough.