A Concrete Solution To Pollution
PreacherTom writes "With concerns over global warming and pollution control reaching an all-time high, an Italian company has developed an interesting solution. It is called TX Active: a concrete that literally breaks down pollutants in the air. The effects are significant: 'In large cities with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%.' Even more significant is that the cost is only 30% over that of normal concrete. Remarkable."
30% increase in price may not convince those that don't consider the environment that important
30% more for the *painting*; when you're dealing with city buildings, this part is next to negligible compared to the rest. If that product is as efficient as TFA says, I don't see it as a problem at all, and personally would like to see it either made non-optional, or tax assisted. The fact it also helps to keep surfaces clean would by itself be enough to motivate buyers.