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A Concrete Solution To Pollution
PreacherTom writes "With concerns over global warming and pollution control reaching an all-time high, an Italian company has developed an interesting solution. It is called TX Active: a concrete that literally breaks down pollutants in the air. The effects are significant: 'In large cities with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%.' Even more significant is that the cost is only 30% over that of normal concrete. Remarkable."
global warming and pollution control
So WTF does this have to do with global warming? Or does the concrete break down CO2 also?
Too many buzzwords man
Anyone quoted by a reporter knows how little they understand
Don't believe what you read is the truth.
FTA: TX Active not only hastens the decomposition of organic and inorganic pollutants, it also prevents their build-up on surfaces, helping to preserve a building's pristine appearance over time.
So the long-term cost may be lower because you can spend less on cleaning your prestigious HQ.
The big problem with the current US approach to global warming (beyond its pure bone-headed stupidity) is that once the US is forced into taking it seriously it will be significantly behind the competition from companies elsewhere in the globe, and paticularly in Europe. British Airways are already offering carbon offsets and these Italians are looking to make cash in another way. Given that this is going to be a huge market in the future there is a real risk to US companies (witness Toyota v Ford/GM) that innovation happens elsewhere.
An Eye for an Eye will make the whole world blind - Gandhi
I'd say it's exactly 30% more than most of people are willing to pay. Builders of big objects are big companies, and they don't care, they don't have to. If you'd make it 1% cheaper to make than just concrete, it'd be a hit. Any percent more, is a no-go.
While they are at it, if they'd manage to increase the thermal isolation benefits of the material so that it'd pay off to buy the more expensive one, they'd stand a chance, but even that chance is not remarkable.
I'd tell you the chances of this story being a dupe, but you wouldn't like it.
I'd say it's exactly 30% more than most of people are willing to pay. Builders of big objects are big companies, and they don't care, they don't have to. If you'd make it 1% cheaper to make than just concrete, it'd be a hit. Any percent more, is a no-go.
Whenever I visit Dallas, I wish I had a penny for every ton of concrete in that city.
However, I think the idea might be that the use of this material could be mandated. It probably would not be mandated in most cities, but certain cities whose climate makes them vulnerable to pollution problems might consdider it.
Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
Parent is not a troll!
This is actually a possible scenario. Not for the Amazonian rainforest but for the so called "green lungs" of the cities. These concrete could actually influence decision about smaller tree covered areas inside or next to urban areas and whether they are needed for the micro-climate of the area or not.
As posted by someone above:
"Hannibal's plans never work right. They just work." Amy/A-Team
On the other hand, it only needs to be on the exposed surface of the building. Even at a 30% premium, it is cheaper than marble, granite, glass, etc. It might give a builder an excuse to have a bare concrete exterior without being accused of making an ugly building. "It fights pollution! Isn't that more important than being pretty?"
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
Usually labor is the major cost of making anything. The cost of concrete as a percentage of the building whole is probably a small amount. I just looked up the average concrete cost per home -around $6500 for an average sized home. An average priced home in the USA is $227,000 (the market can vary widely - here in California the average price is around $450,000)
Anyway, the concrete cost is only about 3% of the total cost of building a home - not much, and thus affordable.
Yes, I know that modern office buildings probablky have a higher percentage of concrete, but it still is not the major cost of a building - labor is.
..........FULL STOP.