A Concrete Solution To Pollution
PreacherTom writes "With concerns over global warming and pollution control reaching an all-time high, an Italian company has developed an interesting solution. It is called TX Active: a concrete that literally breaks down pollutants in the air. The effects are significant: 'In large cities with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%.' Even more significant is that the cost is only 30% over that of normal concrete. Remarkable."
global warming and pollution control
So WTF does this have to do with global warming? Or does the concrete break down CO2 also?
Too many buzzwords man
Anyone quoted by a reporter knows how little they understand
Don't believe what you read is the truth.
I'd say it's exactly 30% more than most of people are willing to pay. Builders of big objects are big companies, and they don't care, they don't have to. If you'd make it 1% cheaper to make than just concrete, it'd be a hit. Any percent more, is a no-go.
While they are at it, if they'd manage to increase the thermal isolation benefits of the material so that it'd pay off to buy the more expensive one, they'd stand a chance, but even that chance is not remarkable.
I'd tell you the chances of this story being a dupe, but you wouldn't like it.