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The Corporate Invasion of Second Life
Tyburn Franklie writes "Second Life is entering its 'second phase'. With big-name brands colonizing its virtual earth and the media getting worked up into a frenzy of hype, the alternative world is looking more and more like the old one. There are even worries about virtual office etiquette (sorry guys: no guns in the office). And now Linden Labs has words of warning for would-be corporate warriors seeking a Second Life: 'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.' Sage advice — whatever world you're in." A lot of overhype here, I think.
I just spent all my L$ on a new house, and a giant pitcher blew through my wall in a cloud of dust, yelling "OH YEAH!!!" It didn't find any kids so it just left.
This article has some interesting timing given the recent problem on Second Life in which someone has created a utility which supposedly can copy any object, even those that deny copy permissions. This has sparked a huge outcry from the users of SL who are unhappy that all of their hard work could end up wasted if their creations are copied. I wonder how many of those individuals have MP3's or movies they've downloaded without paying for?
Copyrights and Content Creation in Second Life
The blog mentions "Copying does not always mean theft", invokes the DCMA, talks about fair use and basically points out that it's the same analog hole that always gets digital media in the end. It will be interesting to see how this virtual world deals with the issue, but already Second Life's spokesperson has indicated that copyright is up to the copyright holder to enforce and they can't really do all that much about the copying.
Clearly the second phase is buying press and spin through under-the-table payments to various industry blowhards. The only way that an underpowered, poorly architected, creatively weak and boring toy like SL could get anywhere near so much press is when accompanied by greasy cash. There is positively nothing "grassroots" about the rise of SL as a "popular" or "powerful" service at all. It's got all the worst attributes of a 1996 IRC server, a 1996 webpage, and and a 1996 three-dee console game, drawn by people born in 1996, all over 1996 dial-up.
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of a virtual world where you can't go on the rampage and kill everything?
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Have you even tried making models and textures for hot grits?
It's harder than it looks!
If you can read this, I forgot to post anonymously.