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PlayStation Marketer Explains PS3 TV Ads
Newsweek's N'Gai Croal writes "In a two-part Q&A, Playstation marketing chief Peter Dille discusses the PS3 ad campaign, Microsoft's blogger superiority, why Ludacris is his kind of celebrity and more." From the article: "Emotion is a big part of the category. You've seen the baby spot, which kicked off the TV effort. The whole thought behind that was, look at the wide variety of emotions the PlayStation 3 can elicit. The other theme we're setting up is that the power of the PlayStation 3 is so awesome that anything placed in close proximity is witness to this awesome power. So this baby doll is whipsawed through a gut-wrenching range of emotions, from laughing and crying to reverse crying. That's going to set up a series of spots where you'll see the power of the PlayStation 3 in this white room environment." N'Gai also has a great piece up looking at why screenshots are no longer effective marketing for next-gen games.
These commercials are all pretty creepy. Definitely not something makes me want to buy it.
On the other hand, I had in the past dismissed several times Red Steel as being probably a dumb game. However, the recent commercials for it with the funny "master" with the white beard making all the wise cracks actually made me reconsider. I'm going to buy that one now, along with Zelda, whenever I get around to picking up a Wii.
Morphing Software
Actually, no one will be buying anything, since my brother received the shipment of PS3's for his Toys R Us and they got a grand total of... three.
They got 15 pre-orders, so it should be an interesting weekend.
To be fair, apparently they are supposed to receive five more today.
Of course, what makes it all the more interesting is that apparently one dude pre-ordered four of them.