Nokia the Next Gizmondo?
An anonymous reader writes, "Yesterday Symbian announced that 100 million Symbian smart phones have shipped to over 250 network operators worldwide since the company's formation. According to a CNet article, however, Nokia phones running on the OS are actually worse than their non-Symbian predecessors. From the article: 'The fact is, Nokia's phones are in danger of turning from the iPods of the phone world into the Gizmondos — from devices dedicated to doing one thing well to jacks-of-all-trades that do too many things poorly. The S60 3rd Edition interface has received tons of criticism from veteran Nokia users for being far too complicated to use. It's great that there's new stuff to play with, but not so great that the old stuff, as in making calls and sending texts, has been made more complicated.'"
Ummmm, no, Nokia won't be the next Gizmondo. This is because they make more than one phone. They make a whole range of phones, so if one model or family of phones doesn't succeed, it doesn't mean it will be the end of the company.
This article is no news. Since after the half of the 90's there has been a constant complaining about phones getting new features and them becoming harder to use. This is just one complaint more.
What I don't understand why the article writer wants to paint so grim image of where Nokia is going. Nokia is a very big firm with biggest selection of mobile phones. They have more advanced models that are the cutting in the edge and then they have simple basic models. They also have a very short product life cycle. What this means is that Nokia can try new things with their cutting edge models and if they succeed, trasfer the innovations down the line to other phone models, and if they fail, they just try again and again until they succeed. This is what the article author should have remembered. Nokia is not like other mobile phone companies, they don't play with just one card, they have massive collection of phones and if few phones flop, that doesn't matter because they still have a big collection of phones that work.
It should also be noted that this isn't the first time when a mobile phone is not a mobile phone but something else. I can remember the end of the 90's and my Ericsson R380e which was by the words of Ericsson not a mobile phone but a terminal. Actually that phone has been the best phone that I have ever owned. It's just sad that Ericsson didn't follow with the design but moved to a more bulky design, the P-series.
On a different note, Nokia's management doesn't have any other direction to go than make mobile phone more than a mobile phone. If they would just stop and say that these features are all that users will ever want, eventually chinese no name manufactures and computer companies would get them. There is only one path to Nokia and that is to make mobile phone more than a phone.
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Disclaimer: I used to work for Nokia, and I own a N73 and it is a great phone IMO.
The article is pretty short, and it's main criticism is the fact that Nokia's flagship smart-phones (or as they say "multimedia computers") have too many features and aren't good at "one" thing. First, let's look at the market.
Phones are marketed to all different types of demographics, age groups, technological needs, price points, etc. Nokia, being one of the (if not _the_) biggest phone manufacturers on the planet, has a huge selection of phones that appeal to all kinds of different needs. There are the cheapo phones that make calls, send text and that's it. There's the mid-range that have some memory, include an MP3 player, and maybe have a decent camera too. Then there's the high-end ("N series") which are generally meant for high-end business users and tech-heads like your's truly. To claim that Nokia, as a company, is slipping into Gizmondo territory is either ignorant or wishful thinking.
TFA also makes claims about making calls and sending text messages with the new S60v3 being too difficult, yet provides no argument for "how?" or "why?". Using the N73 let me show you how "unintuitive" it is to make a phone call:
1) Type in the number
2) Press the green button on the left
As you can see, this is real rocket science not intended for every day cell phone users =). Ok, now let's take a look at writing a text message:
1) On S60v3 devices there is a small row of quick buttons on the Standby; one looks like an envelope with the caption "New text msg". Click that button.
2) In the To field you can type a number manually or just hop over to your contacts by Options >Add Recipient
3) type your message
4) Options>Send
Admittedly, writing a text message is a slightly more lengthy process than making a phone call, but you're typing on a numpad, so that is to be expected IMO. I think at the end of the day, it all boils down to what your needs are. If you want a simple user interface without feature bloat, don't buy a cell phone with a full blown operating system! There are plenty of *great* phones from Nokia that have simplistic user interfaces and do certain things very well. See the Nokia 6233 or Nokia 6131 for great examples of Nokia midrange phones that are highly functional (without feature bloat) and also extremely easy to use.
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