Microsoft's Battle For Software Mindshare

chemicaloli writes to mention a BBC article about Microsoft's battle to convince users they need to buy new software. The article explores the changes to the UI in Microsoft Office 2007. Along with the changes prompted by the adoption of the 'Ribbon', the article also looks at some of the software's new features. From the article: "'One of the biggest challenges... is to fight that perception that old versions of software are good enough,' said Microsoft's Chris Capossela. Office 2007 goes on sale to business on 30 November, the same date new operating system Vista is launched. 'Our business model of course allows you to keep using Office 2003 — the software doesn't really expire,' said Mr Capossela, corporate vice president of the Microsoft Business Division. Many large businesses will have Office 2007 delivered as part of existing IT contracts but small business and individual consumers will need persuading to make the change."

Comments

Re:Lab Rats

[Sqwubbsy]

They didn't.
That's why they died.

Curiously, the ones using Project determined which other mice would die.

Re:convince them the old isn't good enough?

[Zangief]

Whiter than white? Like #GGGGGG?

(old joke, I know).

Re:convince them the old isn't good enough?

[A beautiful mind]

And then there are those, like me, that actually prefer MS Office over OpenOffice -- especially the new interface.

Oh... I think I've seen a term for that somewhere...