High-Tech Shopping In a Window Wonderland

PreacherTom writes "Elaborate holiday window fronts are nothing new to the Miracle Mile of Chicago's Michigan Avenue, home to many of the world's most famous stores. However, retailers are debuting new technology to take things to the next level this year. On Nov. 20, Ralph Lauren installed a 67-in. touch-screen display that allows passersby to purchase any item from the company's RLX line of high-performance ski-wear. They can then retrieve available items from inside the store, or have the clothes shipped from a central warehouse ... skipping the line at the register completely. Ralph Lauren is far from alone: this is just one example of how stores are targeting the tech-savvy consumer."

Comments

Re:More self checkout lines

[farker haiku]

Take me for isntance... I go through the regular checkout lane so that the store doesn't see a discontinued need for workers. Yeah, I know how self checkout works, yeah, I think it's reliable, no, I don't think the extra 2-5 minute wait is worth higher unemployment numbers.