Sony Finds Defect In Digital Cameras
gbobeck writes "Sony announced Friday that it found a defect in 8 Cyber-shot compact digital camera models. 'The liquid crystal display screens of eight camera models might not display images correctly, images could be distorted or cameras might not take photos at all.' The affected models were sold between September 2003 and January 2005 globally. According to Sony spokesman Chisato Kitsukawa, 'Sony will repair for free only cameras that show signs of the problems.'"
Nintendo replaces defective product, everyone cheers. Sony replaces defective product, everyone boos. Any peripheral PR problems aside, I don't understand how making a mistake and offering to fix it makes Sony evil and anyone else virtuous. Really though, I guess this is a side-effect of branding. Sony isn't one entity, it's hundreds of thousands of people, making thousands of products and services of the varying levels of quality you'd expect from such a large group of people and products. Unless defective products can be linked to flawed policy, I don't think you can peg these things on the company--the people involved come and go, some were probably fired for this. I'll probably get attacked for defending corporations, but what I'm trying to say is that "corporations" don't exist. They want you to think they do, which is the point of branding and PR and instilling "company spirit" in employees, but a Sony factory executive in China and an Sony advertising executive in Europe work for virtually different companies...
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