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Amazon Collapses Under Weight of 1,000 Xboxes
theodp writes "Is there such a thing as a BusinessWeek Cover Jinx? Amazon was bitten by the success of its 1,000 Xboxes for $100 promotion, which brought the entire site to its knees for about 15 minutes on Thanksgiving Day. Singing the too-much-traffic blues on Black Friday were Wal-Mart and Disney."
here evil grin
I had two networks to choose from: Comcast cable modem, and a supposedly "slower" SBC DSL connection. I ended up using the DSL as Amazon went unreachable on the cable modem at 5 till 1 (CST). At 1:00, Amazon was taking 10-20 seconds to load, but it did load. I clicked, answered a simple math question ("what's 18 + 19" IIRC), and it gave me the "you've got it" page.
I'm still shocked I got it, especially since I'm in Chicago, not on the west coast.
. The guy will probably protest it though.
The simple truth is that interstellar distances will not fit into the human imagination
- Douglas Adams
Here's the buyer asking if the contract is binding including an email from the seller.
Jeez - You would've thought they were selling Bags Of Crap with the way that server went down...
On a serious note. They knew this was coming. It was marketed heavily and they should be ashamed for not being prepared to handle the onslaught of refreshers.
How does Amazon think that a promotion like that would increase overall sales anyway? What they should have done is said that XBoxs will be onsale randomly throughout the day, so check the price from time to time to see if you are a lucky recipient of the sales price. There will be 100 randomly allocated sales items to customers each hour until the promotion ends.
That would bring more traffic to their website and keep it there all day. Much better idea!
Oh wait... Hmm....
It is your personal duty to fight for what is right on a daily basis. Ignoring injustice is identical to approving
Ehh. This is nothing new. You should see Woot.com after they throw up a Bag-o-Crap on the site during a "wootoff". Their site at least says "Server is to Busy". Maybe Amazon.com should have thought twice before deciding to do a stunt like that.
Hey wait a second. When was the last time a Microsoft product cause a VOLUNTARY distributed denial of service attack?
Procrastinating life a way at a rapid rate of speed.
Wouldn't that also defeat the purpose of the whole promotion though? I mean, if you're giving away a hundred x-boxes to drag as many people as possible to your site, and all you get out of them is 100 xBox sales, you've lost cash. It's the continued shopping that you're hoping for....
My little site.
Which leads me to think: was this a beta test for this EC2 system? I mean, there's no better bait for the millions of youngsters out there than a cheap top-o-the-line console. What better way to stress test your system than to have 100s of 1000s of people hit your site at the same time? If Amazon has logged the traffic data (and they'd be incredibly stupid not to), it would be a gold mine for their engineers. Eventually expect them to offer just such a service which can handle the such spikes, and pitch it to the Best Buys and Walmarts of the the world.
Is it just me, or is the first year I've really noticed any sort of competitive pricing on game systems. Generally it hasn't mattered too much where you bought your game system, because they were pretty much exactly the same price wherever you looked. But this year, I got an ad for a $100 rebate on an XBox360 from MicroCenter, and now this stunt by Amazon...
...wish I'd gotten one...
ZuluPad, the wiki notepad on crack
No I don't have proof, but having the most prominent retail website in the world hawk your product is worth a lot of cash. The $100 special gets reported by multiple media sources, "1000 Xbox 360s sell out in 9 minutes", "Demand for Xbox 360s brings down Amazon's website". If Sony wants the headlines of people going crazy about the PS3, why wouldn't Microsoft want the same? Does anyone believe that 10 minutes of poor connectivity will hurt a website's reputation? Server problems yes, super cheap deals no. "Oh no, too many people are coming to our website for the great, great deals!" People are going to associate Amazon's name with amazing one time sales, which is only going to help them. Both Microsoft and Amazon have benefited from this sale.
The fact that the Amazon jungle has collapsed under the weight of a thousand boxes surprises me little. In fact I thought the number would have been more. Boxes to transport wood, made of... wood... it's no wonder really. This is a sad day. The diversity of species in the Amazon is huge. The fact that it has collapsed is worrying to say the least. This is likely to result in a whole series of follow-on effects: Global Warming will quicken; The ice-caps will melt; The Ozone Hole will become a non-issue (the hole will be so big, we'll start calling normal bits of sky the Ozone Zones). I have no idea why nobody thought of the children.
You are the first person I have seen claim they got the code. I didn't believe anyone did until now, but that's only because I also was able to make it to the question link...
...but when I answered the question (19 + 6), it turned me down. It was incredibly frustrating, because I was under the impression that I had already received a claim code (this is what the buying tips page said), and it was waiting for me to answer that question.
Screenshots: (1) The question | (2) The denial
Hours? All 0.25 of them, you mean? I mean holy shit, it says 'About 15 minutes' right there in the blurb.
Only a retard would say that. It would make no sense at all for Amazon to fake it. Let's say they lost $200 per xbox selling them in this promotion. With 1000 boxes for sale, that's $200,000. A good chunk of change, no doubt, but not really difficult to come by for a company with a market value in the billions of dollars. They've gotten a ton of press out of it, and all for a fraction of the cost of a 30 second superbowl ad.
Sure, they could've faked it, and then just relied on an overloaded website to avoid having to give out any real deals, but why would they want to have to deal with the potential PR problems if that truth got out? It would be beyond foolish for this to have all been a scam.
One time I threw a brick at a duck.
Thank you for writing about this situation which you encoutered with
our web site.
First, please allow me to express my sincere apologies for any
frustration that has been caused. It is certainly not our intention
for our customers to have anything but a pleasant experience at our
store.
We are working hard to provide a stress-free and convenient holiday
shopping experience at Amazon.com. Unfortunately, we have not met
that standard in this case.
Please note many customers voted for customer vote program and were
waiting to place their orders at 11 A.M. This caused high network
traffic and hence our web site was slow.
We utilize top of the line servers, internal routers and network
connections. Although we often wish we could avert this problem,
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To help prevent this problem in the future, you can reset your
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on your web browser (in Internet Explorer, go to "Tools" and
choose "Internet Options"; if you use Netscape, go to "Options" and
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For instructions on clearing your cache on other browsers and
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We here at Amazon customer service continuously strive to assist the
customers in each and every way can and feel disappointed when we
are unable to address customer's concerns. I hope you can understand
our limitations in this regard. as if the problem were the fault of my firefox cache
They're using their grammar skills there.